Robert.Rucker@sjsu.edu      SJSU Journalism School, One Washington Square, San Jose, CA. 95119-0055      408-924-3240I   XXXXXXXXXX


Prof Bob

Campus Map

Catalog Info

MCOM 215

Facts

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Mission

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Mission

Diversity:
Let's Talk
About It

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Team

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Video


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Checkout


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SJSU

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California Faculty
Association

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State Universities
(CSU)


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Center
(AEC)

 

Journalism
& Mass
Communications

About Us

Analytics

Undergraduate
Studies
- JMC

Director
Commentaries

Prof. Bob's
Strategic Plan

xxx

JMC Global
Learning
Initiatives:

Afghanistan
Education -
State Dept.
Grant


Crisis Public
Relations
Education
in Europe


Wheels Up
to Cuba


Cuba Trip
Website

JMC School
Community
Service:


Gun
Violence
JMC
Project


Obama
Inauguration

Trip 2009

Soul
Sanctuary

Spuler
Media Ethics
Symposium

 

JMC School
Convocation
Keynote
Addresses:


Hunter Elkins

Rene Siegel

Will Thomas

 

William
Randolph
Hearst Foundation
JMC School
Awards:

Sara Ganim

Jose Antonio
Vargas


SJSU Journalism
Distinguished
Alumni
:

Steve Lopez
Awarded Honorary

Doctorate

 

JMC Special
Events:

Congresswoman's
School
Visit

 

2007
Radio/TV

Journalism
50th

Anniversary

Visual
Journalism
& Dwight
Bentel
100th
Birthday


Dwight
Bentel
1st
Amendment
Award

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Back

 

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Budgets


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Aid


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Data

SJSU Students
Data

Campus
Map

 


Campus News Updates


Need Advising Help?


 


JMC School maintains a reputation
for excellence in high education
:

Meeting all deadlines is a
professional media expectation
and an important learning
experience in all JMC majors.

Grade penalties may be imposed
for missing assignment deadlines.

Petitions to drop classes due to
low grades will not be approved.
 


Dr. Richard Craig - Fall Internships Coordinator.
Eligible students must READ thoroughly
and follow precise steps:

MCOM 111: Internships ( Information packet )
Internship forms needed


Students planning to do an internship for
credit next semester or summer should be
researching options NOW online.
Identify appropriate options and how
to apply. Discuss options now with JMC faculty
or the Fall Internship Coordinator.
 

____________________________________________
 

JMC School now uses new technology
in new ways to connect students with
global media experts!
 

Advertising Professor John Delacruz showcases
use of JMC School Telepresence technology
in a Cisco Systems promotional video.

Delacruz' advertising students developed a
creative ad campaign that was reviewed in class
by industry experts in New York City.

This technology is being integrated with the new
digital television studio to enable more national
and global content in advertising, journalism
and public relations creative productions
and learning opportunities.
 

School of Journalism and Mass Communications
San Jose State University


Welcome Back!
August 2014 Update


JMC School Policy:
No late add or drop petitions.
Learning to meet deadline obligations is an
important part of media education in college.
Expect no exceptions.
 

An Extraordinary Summer 2014


JMC School New Upgrades


Our Future Is Taking Shape


Check out the changes JMC made
to excite your future!
 

Dwight Bentel Hall Re-OPENED
 Tuesday Sept. 2nd

 Spartan Daily    Campus Map     Feedback    Day 1 Photos  
DBH Classroom Assignments Fall 2014 

___________________________________


Shy? Feeling Stress Out?

Need some good advice?



Come talk with us


___________________________________

Outstanding JMC School News!


Atlanta home mantle photo taken by Devin Fehely.

Congratulations Devin!   Flashback:


Your 1998 JMC School Update News classmates
and faculty at SJSU are very proud of you!


More JMC Alumni News

Also see video:
Distinguished advertising graduate's
Spring 2014 JMC School Convocation
Keynote Address:
Hunter Elkins

Silicon Valley Advertising Expert


___________________________________

Congratulations
Class of 2014



Journalism & Mass Communications
Spring 2014 Convocation



"Dare to compete." Words of advice from former
Secy. of State Hillary Clinton in April 2014.



SJSU Hosts Hillary Clinton on campus

Former Secretary of State Hillary Clinton meets JMC Prof. Christine
Di Salvo, her son Zack and husband Joe. Chris was part of the team
that organized the April 10th campus visit at the Event Center
of the former U.S. Senator and First Lady.


SJ Mercury News: Clinton dazzles crowd
Spartan Daily: Talks women's rights
 

___________________________________

Congratulations JMC School
Scholarship Recipients!




Thank you to all our wonderful donors for
helping student dreams to come true!

___________________________________

JMC Alumni:
How's your career going? Let us know!

    
Special Alumni Update
Reconnecting with our wonderful former students
in advertising, journalism and public relations.

Let's catch up!

Please take the JMC Alumni Survey.
A postcard was mailed to alumni homes offering
information updates, and the password to use.
Call us if you have questions: 408-924-3240.

We want to hear about YOU & YOUR experiences!

___________________________________

Special Events - Spring 2014:

 Let's Talk About It
Recent SJSU Campus Race Incident and Protests

Georgetown scholar invited to speak on race issues.
 See the 2/24/14 video:
Dr. Michael Eric Dyson


Dr. Michael Eric Dyson speaks at SJSU, and was interviewed
by an old friend, JMC School Photojournalism
Coordinator, Dr. Michael Cheers.



JMC School Presents
6th Annual
Spuler Media Ethics Symposium

More than 200 people attend and participate in
an extraordinarily candid and respectful discussion
about how the media portrays race, culture,
ethnicity, gender, sexual orientation,
religious cultures and disabilities.



Hearst Foundation Award
& Candid Bay Area Discussion:


Immigration Issues

The SJSU School of Journalism and Mass Communications 
hosted the west coast university premiere of a powerful new documentary
focused on what it means to live in
America as an undocumented immigrant.

The producer of "Documented", Jose Antonio Vargas,
was given the 2014 William Randolph Hearst Award
for Excellence in Journalism.

The Pulitzer Prize winning newsman then interacted with
an audience of more than 600 people from the campus
and Bay Area communities. The 90 minute exchange
with Vargas was very personal and emotional. CNN plans
to broadcast "Documented" nationally during the
summer of 2014.

Videos: Award ceremony and audience interaction
Update News Special Coverage





Equal Time is a public affairs local PBS television program,
produced by SJSU convergence journalism students
and hosted by JMC School Director Bob Rucker.

It provides an in-depth look and discussion
about timely issues, concerns and
trends in Northern California.
 

See videos of past programs



November, 2013


Protest of 2013 SJSU Dorm Race Crime Incident

African-American dorm student
files $5 million claim.

Media Case Study: Fall 2013 dorm incident


NBC Bay Area:
California State Campus Climate
Hearing at S
an Jose State University

Fall 2013:
African American dorm student victimized
SJSU President Campus Letter      
Initial Investigation Report


Other SJSU Campus News:

CA State Universities raising fees
despite tuition freeze


Spartan Daily: Audit reveals no SJSU budget deficit
California Faculty Union's (CFA) offers
an independent audit of SJSU budget.

Background: SJSU
Budget Crisis

Forced to curb spending

_________________________________________
 


Congratulations JMC School Students!

 


Spartan Daily students win nine 2014 CCMA Awards



Ad student wins premier advertising industry award.


More JMC School Good News:

Creative Happenings in Spartan Ad Land


Advertising Prof. John Delacruz featured in 2014
Cisco Technology video

 


2013: DB&H Communications Agency team wins
AT&T National Ad Campaign Competition in Dallas

Third win in national student major client
ad competition in four years.

 

_________________________________________


JMC Alumni Fundraising Campaign
to cover national re-accreditation:
Self study and visiting team expenses.
 


February 6, 2013:
SJSU announced a major gift
of $8.7 million for the
School of Journalism and Mass Communications.

    
Emma and Jack Anderson

 


Flashback: 2009 "Education on Wheels" Project

JMC student road trip to the inauguration in
Washington D.C.



A unique way to learn about America's
Civil Rights Movement as they report on the election
of the first African-American president.



JMC School Information Links:

JMC School Facts

Prof.Bob bio

JMC Advising

Strategic Plan

Diversity:
'Let's Talk About It'

Media Discussion
Board

Graduation Album

Alumni Hall of Fame
   
Reliable Sources


Diversity in Media

RTVJ 50th
Anniversary

&
Reunion

Gordon Greb
Former JMC School
Professor


Greb background
Books

JMC School
 Images


Cisco Technology
 



THE BUZZ:

Meeting a
'saint' on live
television


JMC School News &

SJSU Budget Crisis

CFA Audit 2014

2013 Case Study:
SJSU Dorm Race
Incident/Media

Coverage

50th Anniversary
JFK assassination


2012: "Equal Time" Roundtable:
Higher education
budget crisis


Prof Bob
Commentaries:

Meeting a 'Saint'
on live television


Walter Cronkite
  
  
   

   Gay Marriage      
  
  Police & The Media


Healthcare reform
 

 

National Accreditation

Journalism ranked
among top 50 in U.S
.

JMC Convocations

Stop Gun Violence
Bay Area Project


Videos:
Tips for graduates


Student
Global Reporting:

Wheels Up to Cuba

Melissa Rios in
 Cuba 2012

Crisis PR education
in Europe


 Education on Wheels:
Trip to the Obama
1st Inauguration

 


JMC School
 Alumni
Click
& Let's
catch up!

See: Advertising
graduate
Hunter Elkin's
May 2014
Convocation
Keynote

Address

 

STUDENT
UPDATE:

Last day to
DROP & ADD
have passed.

No late add
petitions.


Support
documentation
needed for
special
requests.
Review &
approval
required by
the school
director.
 

Special JMC
Courses:

MCOM 180

Explanation
& Special
Instructions
each semester


MCOM 111:
Internships

Plan ahead for required
procedures


Fall Internship
Adviser:

Dr. Richard Craig
___________

Diversity
in News:

Can We Talk?
Updates

Soccer Racism
& Homophobia

Latin Post
6/20/14

Racism in
European Soccer

HBO Sports with
Byrant Gumble

Profane comments costs
a faculty job
at the University

of Illinois-UC?

USA Today
to cut 70 jobs
mostly in

newsroom

 

REWRITE:
How J-Schools
Are Trying To
Connect

 

Student
Built Apps



Notre Dame
football
Players accused of
cheating in school

 

Equal Time:

College Cheating
Video: Prof. Bob hosts
special focus PBS
Bay Area programs
and roundtables.

New film looks
at soaring student
college loan debt:

Ivory Tower

Trailer

Cost of raising
a child in U.S.



SF Gate:
Simple solution
to increasing

diversity in
high tech giants

 

Poynter Institute:

Journalism needs
the right skills
to survive

 

World Cup action monitored
on social media:


300 million Tweets
being studied

NBC Bay Area
6/26/14


Education
through
Animations

 

William
Randolph
Hearst Award:
March 2014



Jose Antonio
Vargas debuts

"Documented"
& immigration
discussion

 



Hewlett-Packard
distributes
JMC
student magazine
globally online.




Anderson Estate
$8.7 million gift

to JMC School
 

JMC School
Online


Accreditation


SJSU


Remembering
Dr. Ken Blasť



Prof. Guerrazzi's
State Dept.
Afghan Project

Skills Academy
for Afghan
Journalists


 

"Education: Wheels Up"


SJSU students report from
Havana, Cuba

2012 Cuba Trip
Website

 

"Education
on Wheels"
Project


 
JMC School
 2009 Presidential

Inauguration Trip

through the
landmarks of the
Civil Rights
Movement


 



6th Annual:
Spuler Media
Ethics Symposium


Candid talk
about how
cultures are
portrayed
in media.


Faculty
Scholar Works


 

2014
JMC School
WASC

Assessment
Report

 

Faculty Support:

Syllabi needs
Fall 2014

PLOs & CLOs

Format to use:
SAMPLE
syllabus


Faculty Discussion:

2014
Nieman Report

Rewriting
J-School


See pages 24-34.
 

Poynter Institute:

Journalism needs
the right skills
to survive

USA Today:
College
newspapers
cut back on
print editions

 

Pew Research
2014
State of the Media

 

In The News:

Prof. Bob
Commentary:

Meeting a
'Saint' on live
television.


Diversity in Media
Let's Talk About It

 


Academic Advising

During the
summer 2014,
students must
call for
an appointment:
408-924-3240.

Appointments
available Mondays
and Tuesdays only.



CNN Reliable
Sources:

Too much
lost plane
media

coverage?


News
Headlines:

3/22:
NBC 11
Update:
SJSU Race
Incident
 

3/1: SJSU
festering

campus
racial issues

 

Special
JMC School
Efforts:



Advertising
Prof. John Delacruz
Creative
ADS & STUFF

Newsletter


Unique
media response:

Dallas TV
Sportscaster:


Powerful editorial
on gay
football player


 


Prof Bob
Family Reunion 2014

_________


SJSU Advising
SJSU Map
JMC Faculty
Talk Diversity

Accreditation
 

SJSU

Advanced
Registration


Enrollments

 

Academic
Calendar

Spring 2014

Class Schedule

Director Rucker's
Strategic Plan

Campus Events
 


JMC School
Student Media:

Spartan Daily
Update News
Equal Time
DB&H Agency

Advertising
 



JMC Images
Graphics

Cisco Technology
 

College of Applied
Sciences & Arts


CASA
Strategic Plan

Student
Success Center


Dean's Office

Let's Talk
About It



SJSU legacy:
1968 Video





Academic
Help

Relief from
Pressure
s
 

Mold
Back to TOP OF THIS PAGE                     IMPORTANT STUDENT ADVISORIES:
 

 

Spring 2014

Info Links:
 

Which path to take...



Academic Advising

 

MCOM 111



1st: Talk with
JMC faculty in your
major to identify
options...then

to get the required
3 units of credit
:

Precise Procedures
to follow.

 

MCOM 180

Independent Studies

Follow these special
instructions

 

 

Don't fall
behind in your
classes...

Expect No Easy
Escapes




Don't rush through
college...the
world expects
you to be
fully prepared.
 


Plan ahead
for your internship
and independent
study requirement.


 

 

Avoid making
mistakes planning
classes and
graduation
application...
 

ASK
NOW

what YOU


The world is
waiting for you.

 

 

KNOW
what's going on
in the world
and why?

Think globally...



to effectively
communicate and
succeed.


 

 

 

 

 

Our
beloved
JMC School
founder
lived to be
103
years old.

 

 

 

 

 

 

Critical thinking
is always
important
as you plan
your future
after college.

 

Don't decide only on student opinions.

The JMC School faculty offer the best advice.
 



 


Beginning of Semester
SPECIAL ADVISORY:
 
    IMPORTANT

Do not miss the first class meeting
of your classes each semester.

Faculty may drop any student from a class roster
for being absent
the first week of class instruction. 

Faculty are not obligated to hold a seat for any
student who is absent
at the outset of any semester or session.



JMC School faculty are always here to help you.

Go see them during their office hours and
talk about your career goals and dreams.

To succeed in media you can't be shy.
 

Stay on top of deadlines:

SJSU Academic Calendar

JMC School Policy:
NO late adds / NO late drops

Media professionals want students to know
meeting deadlines is essential for success.
That's why the JMC School strictly enforces
class and university deadlines.

Count on it. Save the excuses.

Special petitions...for health or
emergency situations:


To late add or drop a class you must
speak to your instructor first, then see
the JMC School Director in DBH 105.

You must have support documentation.

Petition approval is never guaranteed.

 

How to register for special courses
in the JMC School:


 MCOM 111: Internships  
Required of all advanced advertising, journalism
and public relations majors
after fully completing all pre-requisites.



MCOM 180:

Global Leadership (Independent Studies)
How to sign up

 

 

Shy? Need some good advice?



Come talk with us
 

_____________________________________________________
 

President Abraham Lincoln once said...

"Before you shoot off your mouth,
make sure your brains are loaded."

Current events knowledge is VERY important.
 






The World Celebrates
the life of

Nelson Mandela


President Obama
praises this
"giant of history"



Mandela biography


Jailed for 27 years





The Spartan Daily

10 Surprising Facts

Creative tributes

BBC: A life in pictures

15 best Mandela quotes

Inspirational Mandela
 

 

_____________________________________________________
 



 

Degree Programs

 
Broadcast Journalism
   
Alumni Hall of Fame
   

50th Anniversary
& Reunion

Prof Bob
Photo Album



 


We remember and honor the memory
and achievements of our

JMC School Founder



Dr. Bentel lived a long and historic life,
creating a new journalism degree program
in 1936 at the age of 27.

His birthday was April 15th, and he lived
to be 103 years old.
 


 

 




School of Journalism and Mass Communications
San Jose State University
 

 

                   Back to TOP OF THIS PAGE
       

 
 

Welcome everyone to an exciting new academic year !



This year all new and continuing journalism students will be working together
developing multi-platform news reporting for the newspaper, television, magazine,
photo, online and social media operations. With a progressive multimedia approach,
our journalism students will still develop their specialty, and be more competitive
in the global news media job markets in the future. These are our goals for the
new JMC School Convergence Journalism degree.

All new adventures usually start with challenges, even difficulties that are tough
to deal with at first. Construction continues on campus and in Dwight Bentel Hall.

Our new convergence journalism effort is likely to present several
obstacles and concerns this first semester. Since 1936 however, when JMC
School faculty and students set their minds to achieving big goals,
we have met them, and many times surpassed our wildest dreams.

Welcome to a new era in media higher education for the 21st century.
You are the new pioneers, so believe...We can do this, and we will be known
once again for our innovative ideas and dogged determination to succeed.

The JMC School motto is: LEARN BY DOING.
My professional motto is: Believe and Act as if it were impossible to fail.

See me or the JMC faculty if you need any assistance. Don't be shy, it's not our style.
Have a great year ahead and congratulations on being on being
a pioneer for a new and exciting era in the JMC School.



JMC School Website           Director's Welcome           ProfBob profile
 



 



Back to TOP OF THIS PAGE

 

 




A new vision, strategies and plans for the future to meet global
community and professional media needs in the 21st century.

 

 Moving to a new comprehensive 'Convergence Journalism' degree.

 The goal: To broaden our student media reach, connect with more people in the community using new
technology advances, and develop new partnerships in Silicon Valley and the global professional media.

In 2012, JMC faculty consulted with numerous professional and academic media experts.
To make sure our journalism interns and graduates could meet current expectations
in the job market, we were encouraged to revamp our journalism degree with single focus
education in newspapers, broadcast, magazine or photojournalism. We quickly moved
to a more comprehensive approach where all students could develop
critical thinking skills and abilities in each of the journalism disciplines.

 

Fall, 2013, we launched a new student convergence news operation in Dwight Bentel Hall.

Poynter Institute:
Understanding the Converged Newsroom

This exciting advancement is made possible thanks to the incredible generosity of two
 long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of working closely with students and faculty in
their San Jose printing business, they bequeath the SJSU
School of Journalism and Mass Communications a gift of $8.7 million dollars in 2013.



Learn more: Jack and Emma Anderson's Special Gift
 

  

Thanks to Andersons, and the planning and determination of JMC faculty and students,
the new Convergence Newsroom in 2013 brings together everyone working on all of our
award-winning student media, the Spartan Daily newspaper, Update News TV program,
Access and Shift magazines, for the most comprehensive campus and community
sharing of news and information in print, on-air and online.
 




Next: Expanding the Global Impact of the JMC School
 

  

Director Rucker develops an exciting and challenging VISION for the future.


 

In 2012, the JMC School requested and was awarded by the SJSU university president
the latest interactive meeting technology known as the Cisco Telepresence System.
The goal was to establish a new JMC Global Communications Educational Network.
Advertising, Journalism, and Public Relations undergraduate and graduate faculty are now
able to conduct national and global seminars and interactive learning experiences with
academic and professional media experts worldwide.



  

During the spring semester 2013, newly hired JMC Advertising creative specialist from England,
Prof. John Delacruz connected his class with a New York City advertising agency
for a lively exchange of ideas and a student project critique from professionals working
in the nation's number one communications market. JMC School faculty plan to expand
the use Cisco Telepresence technology, and develop exciting exchange
opportunities in all of our academic disciplines.
 

  
 

By Fall 2014, Dwight Bentel Hall, the journalism building on the SJSU
campus, will have a major technology upgrade that will include a new and unique educational
and creative workspace for our advertising and public relations programs,
and virtual TV studio with digital high definition technology.
 

  

An exciting new JMC School Media Wall is planned for the SJSU campus community
here in the heart of Silicon Valley. It will update visitors, students, faculty and staff about
the latest local, regional and global news developments with news and content offered by
our students and faculty, and a new media partner, NBC 11, the network owned and
operated television station in San Jose. The station broadcast and stream online timely
JMC School documentaries and multimedia efforts, and campus events and
groundbreaking new research on their Comcast and NBC Universal channels.



   

 

The JMC School will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and special projects for local, regional, national
and international non-profit and commercial business clients and partners
who want more exposure in Silicon Valley.
 

        

Ultimately the JMC School plans to become the go-to place in Silicon Valley
for the specialized study of international social media trends and innovations.
Michael Brito, Senior Vice-President of Social Business Strategy and author of the
2013 new book "Your Brand:The Next Media Company," joined
the JMC faculty in 2011 and began teaching a popular new course focused on
21st century business strategies in social media. Professors Diana Stover
and Michael Cheers are developing our Diversity and Global Communications
course designed to raise student awareness of the importance and impact
of cultural values in international communications.


 

We invite individuals and companies to partner with us, embrace our educational mission,
and help expand our global reputation for excellence for timely and creative media education.
Our outreach and inclusion of diverse cultures and populations, and high standards for
ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate solutions to traditional
and social media challenges in the 21st century.

JMC School:

2013 Strategic Business Plan
 

Be a part of something special and make a difference in
global mass communications!
 

We Learn By Doing!


For more information, contact:

Prof. Bob Rucker, Director
SJSU School of Journalism & Mass Communications
One Washington Square
San Jose, CA. 95119
408-924-3240
Email: Robert.Rucker@sjsu.edu


 





Thank Jack and Emma Anderson,
SJSU President Mohammed Quayomi,
and CASA Dean Charles Bullock
for helping us launch this new
and exciting era for the JMC School.

________________________________

Video 2/6/13: Gift Press Conference
San Jose Mercury News 
Metro/San Jose Inside
 
The Spartan Daily
NBC 11
Jack and Emma Anderson
SJSU: Top 50 Journalism program in U.S.
JMC School website
 

 


 



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        SJSU         CASA       Journalism School

 

 

 

 

 

 

 

 

 

 

 

 

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