A new vision, strategies and plans for
to meet global
community and professional media needs in the
to a new comprehensive
goal: To broaden our student media reach,
connect with more people in the
community using new
technology advances, and develop new partnerships
in Silicon Valley and the global
In 2012, JMC
faculty consulted with numerous
professional and academic media experts.
To make sure our journalism interns and
graduates could meet current
in the job market, we were encouraged to
revamp our journalism degree with single
education in newspapers, broadcast,
magazine or photojournalism. We quickly
to a more comprehensive approach where
all students could develop
critical thinking skills and abilities
in each of the journalism disciplines.
we launched a new student convergence news
operation in Dwight Bentel Hall.
This exciting advancement is made
possible thanks to the incredible
generosity of two
long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of
working closely with students and
their San Jose printing business, they
bequeath the SJSU
School of Journalism and Mass
Communications a gift of $8.7 million
dollars in 2013.
Jack and Emma
Anderson's Special Gift
Thanks to Andersons, and the
planning and determination of JMC faculty and students,
the new Convergence Newsroom in 2013 brings together
everyone working on all of our
award-winning student media, the Spartan Daily newspaper, Update
News TV program,
Access and Shift
magazines, for the most
comprehensive campus and
sharing of news and
information in print, on-air and online.
Next: Expanding the Global Impact of
the JMC School
Director Rucker develops an exciting and challenging VISION for the
In 2012, the JMC School requested and was awarded by the
SJSU university president
the latest interactive meeting technology known as the
Cisco Telepresence System.
The goal was to establish a new JMC Global
Communications Educational Network.
Advertising, Journalism, and Public Relations
undergraduate and graduate faculty are now
able to conduct national and global
seminars and interactive learning experiences with
academic and professional media
During the spring semester 2013,
newly hired JMC
Advertising creative specialist from England,
Prof. John Delacruz connected his class with
a New York City advertising agency
for a lively exchange of ideas and a student project
critique from professionals working
in the nation's number one communications market. JMC
School faculty plan
the use Cisco Telepresence technology, and develop
opportunities in all of our academic disciplines.
By Fall 2014, Dwight Bentel Hall, the journalism
building on the SJSU
campus, will have a major technology upgrade that will include a new and
workspace for our advertising and public relations programs,
and virtual TV studio with digital high definition
An exciting new JMC School Media Wall is planned for the SJSU
here in the heart of Silicon Valley.
It will update visitors, students, faculty and staff
the latest local, regional and global news developments with
news and content offered by
our students and faculty, and a new media partner, NBC 11, the network
operated television station in San Jose. The station
broadcast and stream online timely
JMC School documentaries and multimedia efforts, and
campus events and
groundbreaking new research on their Comcast and NBC
The JMC School
will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and
projects for local, regional, national
and international non-profit and commercial business
clients and partners
who want more exposure in Silicon Valley.
Ultimately the JMC School plans to become the go-to
place in Silicon Valley
for the specialized study of international social media
trends and innovations.
Michael Brito, Senior
Vice-President of Social Business Strategy and author of
2013 new book "Your
Brand:The Next Media Company,"
the JMC faculty in 2011 and began teaching a popular new
course focused on
21st century business strategies in social media.
Professors Diana Stover
and Michael Cheers are developing our Diversity and
course designed to raise student awareness of the
importance and impact
of cultural values in international communications.
We invite individuals and
companies to partner with us, embrace our educational mission,
and help expand our
global reputation for excellence for
timely and creative media education.
outreach and inclusion of diverse cultures and populations, and high
ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate
solutions to traditional
media challenges in the 21st century.
2013 Strategic Business Plan
Be a part of
something special and make a
global mass communications!
We Learn By Doing!
For more information,
Prof. Bob Rucker, Director
SJSU School of Journalism & Mass
One Washington Square
San Jose, CA. 95119