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for students. Daily updates end April 30, 2018.
For the
remainder of Spring Semester 2018, Graduate
students should monitor their emails
for MCOM 215 class updates from Prof. Rucker.
This graduate program guest lecture
seminar will enable students to interact
with visiting media industry and Silicon
Valley national and international
experts and leaders focused on the
development of innovative thinking and
practices
in the media. Through
probative critical thinking
interactions, students will identify
the
latest thinking and technological
advances that drive media strategic
planning
for the 21st
century.
Questioning should focus on insightful variables in integrated
communication strategies.
Among them are the impact of big data, the unique perspectives of
different generations
and cultural communities, intellectual
property concerns, financial planning,
creative design and development, and
diversity inclusion in leadership
decision making.
Weekly Assignments: Research each
announced guest speaker in advance and
develop a list of questions designed to
draw out key information
about the planning and forward-thinking
nature of the media
or business enterprise.
Those
MCOM 215 students who did
not arrange for a guest speaker
should plan to participate in a TV studio
roundtable discussion focused
on current events posted below during this past
semester.
The final exam date for this class in the
university schedule
would be
the assigned production
date and time:
May
21st from 5:15 to 7:30 pm.
Every student should plan
to attend.
ALL REMAINING GUEST SPEAKERS NOW SCHEDULED
Monday, MAY 7th
:
Guest Speaker
Do-Yeon Kim
Founder and executive director of Simple Steps,
a non-profit organization for immigrant
women in the Bay area.
by and info below from
MCOM 215 grad student Jihye Woo:
B.S. in biological science &
computer science and M.S. in management
engineering at KAIST, one of the prestigious
school in Korea. She worked
in financial risk management at IBM. After
that, she decided to study public
administration at Harvard because she
aspired to help people and make a
better world to strengthening community
service.
I think it would be an
excellent opportunity to listen to her
story,
what makes her committed to the community,
what is the core value of her life?
Also, we can think about together what can
we do to make
a better community in the Bay area.
CLASS
ASSIGNMENT:
Prepare type
questions for this guest.
Go online to conduct research about this
individual,
the focus of their work, and how it pertains to
our "Visionary" study in MCOM 215.
Monday, MAY 14th
:
Guest Speaker
Jesse Martinez
Guest confirmed
by and info below from
MCOM 215 grad student Alejandro Barajas:
CLASS
ASSIGNMENT:
Prepare type
questions for this guest.
Go online to conduct research about this
individual,
the focus of their work, and how it pertains to
our "Visionary" study in MCOM 215.
Assignment:
Review the videos and read the articles
linked below. TYPE,
PRINT and BRING TO CLASS 4/30 questions based on these materials for the
class
guest arranged by Anny Ng.
Questions will be collected for class
participation assessment.
Special Guest Lecture via Skype from
Washington D.C.
Caroline Nolan
New Bio
Information provided by the class guest speaker.
Crisis Communications and
Public Relations Professional
Former Director - Legal/Media Consultant,
PricewaterhouseCoopers Former Producer - NBC Legal
Correspondent Dan Abrams
Working Mother
Timely
Focus -
Starbucks & Southwest Airlines Incident
crisis media management thinking and strategies.
ASSIGNMENT: Develop questions for guest based on
info below
Extraordinary Incident:
Academy Awards Fiasco 2017
"...Otherworldly insanity that
unfolded at the very end of the 89th Oscars
on Feb. 26, 2017, when the wrong best picture
winner was announced."
Sorry
we were separated during the guest
lecture.
Afterward we were invited on stage to
meet Ms. Logan.
60 Minutes is
a hugely popular American
newsmagazine television program
broadcast on the
CBS television network.
Debuting in 1968, the program was
created
by Don Hewitt, who chose to set it apart
from other
news programs by using a unique style of
reporter-centered investigation.
60 Minutes
is the most successful
broadcast in TV history. Offering
hard-hitting investigative reports,
interviews, feature segments, and
profiles of people
in the news, the show has finished among
Nielsen's annual
top-10 list for 23 consecutive seasons -
a record never
approached by another program.
On April 4, at
4:01pm, Bay Area community members will
participate in a campus
ceremony to
commemorate the assassination 50 years
ago.
Fifty chimes will mark the time in
history the shot was fired at MLK.
Photo display in the library will
showcase JMC historic trip last week.
Maria Leticia Gomez
Director of the Office of Public Affairs,
County of Santa Clara
She is an Emmy Award winning
journalist who for more than 20 years
worked as a news anchor, and general and special
assignments reporter
at the Bay Area’s Univision channel, KDTV-14.
Maria Leticia Gomez -
"Mentorship is Critical for Anyone's Success!"
Assignment:
Develop questions about her distinguished career
and making the transition to government public
service.
Special thanks to Andrea from our class for
making this guest lecture possible.
Next week is Spring Break week at SJSU - No
Classes.
Special Class Project:
March 12th
All
MCOM 215 students go directly to
DBH 139 - The Journalism TV studio
for interactive taping sessions
that starts promptly at 6 pm. Be prepared to discuss with our guests the
news and information links online:
VOICES ACROSS AMERICA - JMC School Project
Bay Area High
Schools Invited To Participate
See our JMC School invitation letter with
project expectations.
This will be the first of several high school
taping sessions upcoming
this semester.
MCOM 215 Class Guest:
March 5th
MATTHEW GEISICK
Los Gatos
Attorney-At-Law
Specializing
in Estate Planning and Probate Litigation,
Business Law
and Construction Law
SJSU
Journalism Graduate
Class
Discussion: Focus on the legal issues
and concerns related to the
#Never Again
and
#Me Too movements going on now in
America.
Prepare guest questions for both topics.
Jomarie B. Fredericks
(Bio link)
Attorney Deputy
General Counsel
Chief Intellectual Property
Counsel
Rotary International
(Former Prof Bob graduate assistant at the
University of Illinois,
Urbana-Champaign.)
Develop Informed
Questions: Use These Reference Materials
Listen to: Audio
Forum (Podcast) "Managing Tech In Our Lives" The emphasis will be on the
strategies to reintroduce conversation
and put technology in a supporting, not default,
mode of communication. Assigned in MCOM 210: Social Issues, Fall
2017.
MONDAY, FEB. 5th:
EGAN SCHULZ Bachelor's & Master's
Degree JMC School Graduate
Tonight: Explore with this guest the critical
thinking and visionary skills
needed to broaden your career goals and open new
opportunities.
Siemens
Healthineers
develops
innovations that
support better
patient
outcomes
with greater
efficiencies,
giving providers
the confidence
they need
to
meet the
clinical,
operational and
financial
challenges of a
changing
healthcare
landscape. As a
global leader in
medical imaging,
laboratory
diagnostics, and
healthcare
information
technology, we
have a keen
understanding of
the entire
patient care
continuum—from
prevention
and
early detection
to diagnosis and
treatment.
Assignment: Explore web postings to
learn more about what they
do. Critically think how would a JMC graduate be
a good
fit for this global corporation?
Be ready to ask lots of
questions and explore your reasoning.
Bring your typed
recommendations for three possible
class guest speakers.
'A 30-second spot costs more
than $5 million for airtime alone.
The goal is to capture the attention
of the more than 110 million viewers expected
to tune in to the big game.'
Kip Hollister, CEO and
Mindfulness Expert on how to be
more focused, fulfilled, and
successful in both work and life
by bringing your vision to
fruition.
Marisa Peer,How
your mind works to give you what
you want.
Collaborations with your mind
essential for success.
Al Switzler, cofounder
of VitalSmarts, researches
methods for driving sustainable,
measurable behavior change.
How do we define "visionary" in today's world
and media landscape?
"When she
replied that she felt violated,
he responded with an apology, saying
he had understood their encounter to
have
been consensual ... because it was."
This is why the School of Journalism and Mass
Communications at
San Jose State University continues to enjoy a
global reputation
for excellence in media education.
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