Program Learning Objectives
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A Global Reputation for
Excellence Earned Every Day
From day one to
graduation, the School of Journalism and Mass Communications focuses on student
success through academic achievements. Inspired by our longtime JMC School
motto, “Learn By Doing,” all students in our three undergraduate Bachelor
of Science degree programs: advertising, convergence journalism, public
relations, and our Masters of Science in Mass Communications degree program, are
challenged and encouraged every day to prepare for high expectations and
demanding global competition for professional media careers.
Our JMC School commitment to student success is showcased in our four Program
Learning Objectives (PLOs).
PLOs are the overarching core values and student responsibilities that
reflect San Jose State University, and national accreditation standards
established by the
Western Association of Schools and Colleges
and the JMC School’s national
accrediting body, the
Association of College Educators in
Journalism and Mass Communications (ACEJMC).
Program Learning Objectives (PLOs): All JMC School
students are expected to be able to:
Demonstrate knowledge of the
diversity of groups in a global society in relationship to communications.
Demonstrate the ability to think
critically, creatively and independently.
Write correctly and clearly in
forms and styles appropriate for the communications professions, audiences
and purposes they serve.
Demonstrate the ability to use
tools and technologies appropriate for the communications
professions in which they work.
JMC School faculty teaching advertising, convergence
journalism, public relations, and mass communications graduate classes guide
students on how to meet these core expectations through individual course
Class Learning Outcomes (CLOs) are developed for individual JMC School
classes by the faculty. They are drawn from ACEJMC guidelines and standards
are ways to measure student learning through class assignments, tests,
presentations, multimedia productions, group projects, and other media industry
Every semester students must provide evidence of their achievements by the way
knowledge of the diversity of groups in a global society in relationship to
the ability to think critically, creatively and independently.
correctly and clearly in forms and styles appropriate for the communications
audiences and purposes they serve.
the ability to use tools and technologies appropriate for the communications
professions in which they work.
knowledge of and the ability to apply the principles and laws of freedom of
and press, including the right to dissent, to monitor and criticize power, and
to assemble and
petition for redress of grievances.
knowledge of the history and role of professionals and institutions in shaping
the ability to apply concepts and theories in the use and presentation of images
knowledge of professional ethical principles and the ability to work ethically
of truth, accuracy and fairness.
9. Conduct research
and evaluate information by methods appropriate to their communications
evaluate their own work and that of others for accuracy, fairness, clarity,
appropriate style and
11. Apply basic
numerical and statistical concepts.
traditional media, new media and social media,
our diverse JMC School graduates work around the world leading innovative
that determine the future of global mass communications.