MCOM 105: Diversity in the Media

Reviewing questions alone is no substitute for reading and understanding the content
provided in the assigned textbook chapters.



Chapter 5: Representations of Hispanics/Latinos.

1. True or False?  What has happened with the music industry in regard to its growing offerings of Latin
music is indicative of what has been happening with other forms of mass media.     (a) True        (b) False

2. Films and television programming that feature Hispanic characters and/or present plots that revolve
around Hispanic culture are now…
(a) more difficult to find than ever.
(b) more easily and prominently found.
(c) less relevant to most media consumers.
(d) being replaced by technology focused efforts.

3. Traditionally “Hispanic” has been used to describe:
(a) ethnicity                    (b) different races and ancestries
(c) people mostly from Central America, South America and Mexico
(d) All of the above

4. True or False? The term “Hispanic” was created by the U.S. government in the 1960s
as part of the government census effort.      (a) True     (b) False

5. True or  False? Hispanics are not one large monolithic group in the U.S. The media and
related research tend to ignore that there are differences between cultures or even languages.         
(a) True     (b) False

6. The earliest depictions of Hispanics in films presented images as…
(a) violent Mexicans or half breeds         (b) gypsies            (c) Latin Lovers or ‘Don Juans’       (d) All of the above


7. Noted Chicano/Hispanic film historian Frank Javier Garcia Berumen suggests that decades of powerful and consistent
stereotypes have influenced all film goers’ understanding of the role of this ____________. Fill in the blank:
(a) religious group           (b) metrosexual group               (c) social group                (d) political group


8. True or False? Early Hollywood movie studios were very sensitive to the diverse nature of
the various nationalities that make up the Latino/Hispanic social group.      (a) True     (b) False 

9. The TV character Ricky Ricardo was perhaps the best known Hispanic character on television.
The Cuban bandleader was married to a zany and trouble-making redhead White American woman.
In real life the married duo created and ran a groundbreaking Hollywood film studio. Which one?   
(a) Paramount          (b) Sony          (c) Desilu         (d) Warner Brothers

10. True or False? In recent years a successful TV program, Desperate Housewives featured Mexican American
actress Eva Longoria as a retired model and less than faithful wife. Her character proved audiences of all types would
relate to Hispanic women on television.          (a) True     (b) False

11. True or False?  Research indicates that Hispanic audiences choose different TV programs than other
racial or ethnic groups because that programming offers material that is, in some way, uniquely relevant to them.    
(a) True     (b) False

12. By 2009, media scholars Alan Albarran and Don Umphrey found in a study that Whites were the heaviest
viewers of CNN, and Hispanics more often watched which one of the following networks because
the information was more relevant to their work?         
(a) Fox News Channel            (b) Oprah’s Network             (c) PBS             (d) The Weather Channel

13. True or False?  Audiences for Spanish-language television in the United States are relatively
small, but the extremely loyal viewers spend a large amount of time exclusively watching Spanish-language channels.   
(a) True     (b) False

14. What is the largest Spanish-language media outlet with ownership of more than 50 television stations
and 70 radio stations, a website that attracts 1 billion visitors a year, and commands
80 percent of the market share of Hispanic viewers?
(a) Telemundo
(b) Azteca
(c) Univision
(d) CNN en Español

15. Analysis of several general audience newspapers find that people of Hispanic decent tend to be underrepresented.
Other studies indicate that much newspaper coverage…
(a) perpetuates the notion that most Hispanics are undocumented.
(b) includes photos of Hispanics which are not visually prominent.
(c) publishes photos of ethnic groups that show Hispanics as criminals, entertainers or sports figures.
(d) All of the above.

16. True or False?  In advertising, when Hispanics do appear in marketing messages, stereotyping rarely occurs because
the messages are designed to tell a complete story on a single page or in a short 20 seconds ad.  (a) True     (b) False

17. Research shows that Hispanics are avid consumers of ______________ but are less inclined than Caucasians (Whites)
to use other new technology such as home computers and the Internet. Fill in the blank with one of the following:
(a) satellite television
(b) English language magazines
(c) business and stock market journals
(d) documentaries

18. As Hispanics become the dominant minority group in the United States, the role they play will change.
Undoubtedly what is likely to shape these feelings?
(a) The Church          (b) Community elders           (c) The Media             (d) Higher Education


19. The growth of advertising online can be attributed to ALL of the following factors EXCEPT ONE. Which one:
(a) Advertising is targeting younger, not older Hispanics.
(b) Advertising is targeting older, more educated Hispanics.
(c) Advertising is targeting more affluent members of the Hispanic community.
(d) The Hispanic market is particularly attractive to advertisers.



Chapter 6: Representations of Arabs/Arab Americans.

1. True or False?  Arab Americans are those Americans with ancestry from countries or regions in
North Africa or the Middle East in which Arabic is the official language.    (a) True        (b) False

True or False?  Mass media portrayals of Arabs living in other nations conceptually become portrayals of
Arab Americans, meaning Arab portrayals become transferred over to Arab Americans.      (a) True        (b) False

3. The term ‘Orientalism’ was traditionally used to describe which of the following?
(a) academic studies of what once was referred to as the “Orient.”     
(b) areas now more commonly referred to as Asia.
(c) Western ideas regarding people and cultures that emphasize difference and exoticism.
(d) All of the above.

4. The discourse of Orientalism has painted European and American traditions and values as __________to those of Arabs,
while the rich Arab histories and cultures have been essentially_________ as valueless. Fill in the blanks with one choice:
(a) irrelevant….dismissed    
(b) secondary….accepted
(c) superior…..dismissed
(d) secondary….dismissed

5. Scholars say all Arabs_____________. Complete the sentence with a choice below:

(a) get lumped together    
(b) are presented as those “Others”
(c) Both of the above
(d) None of the above

6. Since Hollywood’s beginning, it has portrayed Muslims and Arabs as which ONE of the following?
(a) attractive but untrustworthy    
(b) one and the same
(c) peaceful people
(d) well educated people

7. True or False?  Early films typically depicted Arabs as “camel riders” and “desert-wandering” people.    
(a) True        (b) False

8. True or False?  The linkage of violence and evil with Arabs has steadfastly decreased since
the 9/11 incident in America.     
(a) True        (b) False

9. In television prevalent images of Arabs and Arab Americans has included all of the following
EXCEPT ONE. Which choice?
(a) crazed villains
(b) barbaric Western killers    
(c) monogamous
(d) hedonistic polygamist

10. News reports about life in the Middle East often focuses on WHAT?
(a) doom and gloom
(b) fruit trees    
(c) cold weather conditions
(d) anti-religious celebrations

11. A CNN documentary is cited for falling back into clichés about Arabs and the Middle East.
The narratives were designed to invoke feelings of:
(a) endless fun from sex parties in harems
(b) shock, horror and hatred for Arab enemies   
(c) love for Jewish neighbors and settlers
(d) joy for the liberating American military

12. True or False?  The textbook says while Hollywood suggests otherwise,
Arabs have long made up a minority of the Muslim population.    (a) True        (b) False

13. True or False?  Mass Communications scholar Jack Shaheen maintains that Arabs are the most “maligned group
in the history of Hollywood.”    (a) True        (b) False

14. Shaheen found while Arab depictions in films have changed over time with a mixing of new and old stereotypes,
consistencies still exist. WHAT else did he find that has steadfastly continued?
(a) the fact that some Arabs are Christians too.
(b) images of unrestrained prostitution prevails.   
(c) the linkage of violence and evil with Arabs continued.
(d) All of the above.

15. Even in animated films targeted at children, negative stereotypes of Arabs have also appeared.
A 1992 Disney studios production offers traditional representations of Arab stereotypes. Which one of the following choices:
(a) Snow White          (b) Aladdin           (c) Monsters, Inc.           (d) Beauty and The Beast

16. True or False?  After being criticized for perpetuating negative stereotypes about Arabs, the producers of the
popular Fox TV series “24” began presenting contradictory images of those from the Middle East, and tried
to veer away from one-dimensional characterizations.    (a) True        (b) False


17. True or False?  Most actors of Arab descent do not complain that the only roles available to them in
non-news productions are the villain, the terrorist, the subservient female or the belly dancer.     (a) True      (b) False

18. True or False?  In 1990s press reports about the Middle East little was available that provided a
more rounded representation of Arabs.    (a) True        (b) False

19. With Arabs being equated with terrorists, the end effect has been an enemy image that impacts on___________.
(a) Latinos and Asian Americans.
(b) Blacks, Latinos and Asians.
(c) all Arabs and those of Arab decent.
(d) none of the above


Chapter 7: Representations of Asians and Asian Americans.

1. Several scholars have identified the problem in America of viewing Asian Americans as WHAT?
(a) “honorary whites”         (b) “outsiders”        (c) “forever foreigners”            (d) all of the above


2. The text authors say Asian Americans have had to encounter representations that have placed them in
extreme categories including all the following EXCEPT ONE. Which one?
(a) evil, conniving and criminal
(b) docile, subservient and intelligent
(c) highly religious, quick tempered and war advocates
(d) “yellow peril” to “brilliant geek”   

3. True or False?  “Orientals” is derived from the Latin word for “exotic,” and
was used to identify people from Asian locations relative to the United States.      (a) True        (b) False

4. True or False?   There is a fundamental problem with labels. Asian Americans,
who come from a broad range of linguistic and ethnic backgrounds,
get lumped together with other American cultures that are more distinct.     (a) True        (b) False

5. The text says by representing Asian people from the mid-1700s to the 1800s
as ‘debased’ (uncivilized and dangerous), Western imperialists were effectively able to
control the colonized native Asians, and ____________.” Pick the precise one:
(a) encourage Whites to see them as equals.
(b) encourage Black slaves to see them as equals.
(c) dissuade Whites from intermingling with them.
(d) dissuade Arabs from intermingling with them.

6. True or False?   The harshness of anti-immigration laws towards Asian populations illustrate an early,
anti-Asian climate in the U.S. It is no surprise that many of the images in the press, and later sustained by other forms of
media, reflected the essential disdain and phobia toward non-Whites of Asian origin.    (a) True        (b) False

7. The Chinese Exclusion Act of 1882 became law in the United States to address WHAT?
(a) The large numbers of Chinese immigrants.
(b) The issue of Chinese looking for employment.
(c) The Post-Civil War down economy, and increased animosity toward Chinese laborers.
(d) All of the above

8. The Immigration Act of 1924 broadened the scope of restrictions on immigration and imposed WHAT? 
(a) Curfews on Asian Americans.
(b) Quotas on national origin immigration that targeted Asian countries.
(c) Imprisonment for Asian immigrants from Korea and the Philippines.
(d) The first immigration wall built to keep Asians out of America.

9. True or False?  “Broken Blossoms,” one of the early films that conveyed the notion that Asian men can be gentle
as well as violent, also conveyed stereotypes and suggested relations with White women would end in tragedy.  
(a) True    (b) False

10. The concept of the “Yellow Peril” originated in the 1800s with the growth in Chinese laborers in the United States.
It developed out of the fear that _______________________. Choose one of the following:
(a) the president would order all Chinese immigrants deported.    
(b) newspapers, radio and television reports at the time would create a Chinese scare.
(c) the Chinese were taking jobs from white laborers.
(d) None of the above.


11. True or False?  Although prior to World War II the Japanese were greatly depicted in U.S.
films as exotic and unthreatening, the war inspired a large number of movies
with the Japanese as the new “yellow peril.”   (a) True     (b) False

12. Which famous Asian character actor in film is widely considered one of the first characters to
illustrate the “model minority” stereotype? Pick one:
(a) Fu Manchu        (b) Charlie Chan        (c) Bruce Lee       (d) Kumar Patel

13. One of the few commercial films to present Asian Americans in leading roles was the 2004 movie
“Harold and Kumar Go to White Castle.”
Through their funny misadventures the two characters:
(a) diverge from stereotypic notions regarding Asian males.    
(b) are not depicted as sexless and violent.
(c) come across like two regular college students having a good time.
(d) All of the above

14. True or False? Researchers say press coverage of the “model minority” tended to rely on traditional
Asian values to explain why Asian Americans were succeeding in society.     (a) True          (b) False

15. In 2004 a very successful NFL head coach was called out as “brilliant” but “unfortunately ignorant about
racial slurs” when he said at a press conference his game strategy was “no disrespect for the Orientals,
but was what we call Jap plays.” 
(a) Jimmy Johnson         (b) Mike Ditka             (c) Bill Parcells            (d) Hank Schram


Chapter 8: Representations of Gender in Television, Film and Music Videos.

1. According to socialization theory, and other interpersonal theories, individuals learn about gender according to…
(a) what they observe around them   (b) what mass media depicts    (c) both of those choices    (d) neither choice

2. True or False?  From birth, people are socialized into gender roles, taught by parents
and other people and elements in the cultural environment.  (a) True    (b) False

3. How people come to understand themselves intersects with the way they see:
(a) videogames portray them                                                  (c) religious teachings
(b) others like themselves being constructed around them               (d) government regulations

4. In a society where masculinity is favored over femininity, greater opportunities are provided to those men
 who possess masculine traits. In the end, the text says this translates to greater WHAT?
(a) economic success
    (b) greater professional success     (c) both choices     (d) neither of these choices.

5. True or False?   In the 1920s, first-wave feminists fought for the right to vote and basic rights for women.
Forty years later generations of women were still being raised to believe their place
was best served in the home.   (a) True    (b) False

6. The second-wave of feminism was the 1960s career woman. She was characterized
as all of these EXCEPT WHICH ONE?       
 (a) single      (b) working      (c) stay-at-home moms and housewives    (d) totally independent

7. Electronic media brought images of this new career woman into stronger focus,
but a prominent image on TV was mom as the nurturer in the WHAT?   
(a) perfect nuclear family    (b) stressed out family    (c) dysfunctional family   (d) the broken family

8. True or False?  Post-feminism has long taught that women can have it all,
marriage, children, careers, success and money.  
(a) True    (b) False

9. To say “after all I have worked for, am I really going to give it all up just to stay at home?”
is a gender conflict sociologists refer to as WHAT?   
(a) a real bummer       (b) a shot in the arm      (c) an identity crisis      (d) a total breakdown

10. In the 1920s, films stereotyped both men and women.
Men were “gallant and macho” in roles as pioneers and heroes,
while women were portrayed HOW?      
(a) working girls        (b) virgins or vamps      (c) flappers - always talking     (d) all of the above


11. By the 1980s, a vision of “ultra-masculinity” was the dominant male image with most of the top
money-making films of the decade featuring a prominent male character who was WHAT?
(a) a reliable heroic male       (b) a likeable funny guy       (c) both of these       (d) none of these


12. Social cognitive theory suggests that positive reinforcements delivered to media characters can ______
the likelihood of learning or adopting a praised behavior.            
(a) damage         (b) increase        (c) decrease      (d) neutralize

13. True or False?  As depictions of physical beauty are often extreme or distorted, the impact of the
message could be detrimental or lead to a skewed view of beauty.           (a) True      (b) False


14. When it comes to television portrayals of women, the text says women in entertainment TV…
(a) are still greatly underrepresented in major roles     (b) commonly fall into gender stereotypes      
(c) both choices       (d) neither


15. In 1989, MTV executives implemented a ‘Program Standards Department’ charged with rejecting
videos that featured “explicit, graphic or excessive depictions of WHAT?    
(a) violence against women     (b) sexual practices     (c) nudity      (d) all of the above


16. So called “male address videos” implied the search by males for WHAT?
(a) adventure      (b) rebellion      (c) sex and dominance      (d) all of the above

17. True or False?  Music videos have been shown to be a powerful source of information about social roles,
culture, and an ‘agent of socialization.’    (a) True      (b) False


Test #2 - Wednesday, May 2nd
100 Multiple Choice/True-False Questions

Covering Textbook Chapters and Current Events

Bring a pencil and a new T & E 200 Answer Sheet


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