Commonly defined as being "composed
of differing elements or qualities."
The concept embraces the ideals of
acceptance and respect, and
an understanding that groups are made up
of unique individuals.
RESEARCH: The mass media have
played an important role in
contouring how individuals perceive and
feel about themselves
and about others.
The concept that came to the forefront
in the 1960s and early 1970s
is defined by scholar Henri Tajfel:
A self concept that is based on group
membership and the emotional
attachments associated with that
When an individual identifies
him/herself as a group member, their
beliefs, interests and actions tend to
become aligned with those groups.
Individuals have an inclination to
accentuate the shared qualities that
have with members of their own group,
while stressing the differences they
have with other groups.
Race was originally thought of as
a classification of individual
This simple classification based on
biology is recognized as
Many scholars have abandoned this term
and use another.
Ethnicity encompasses one's own
heredity, national origin and
Which term to properly used remains
a point of controversy.
and advancement with technology give
opportunities to encounter individuals
from other races and cultures.
This is crucial for fostering a greater
understanding and appreciation
of the diversity of others who make up
Many people tend to view gender as
something you are born with. It is,
however, distinct from biological sex.
As societies and cultures evolve, so
too does our notions of masculinity
Choices are made whether accept or
reject messages, or to reinforce gender
norms or step outside them.
inadvertently suggests or implies more
value or emphasis
is given to one gender or the other.