Race/Ethnicity     Gender      Sexual Orientation     Religious Cultures     Disabilities

MCOM 105: Diversity in the Media
Textbook Terms & Definitions, Chapter One

Commonly defined as being "composed of differing elements or qualities."
The concept embraces the ideals of acceptance and respect, and
an understanding that groups are made up of unique individuals.



RESEARCH: The mass media have played an important role in
contouring how individuals perceive and feel about themselves
and about others.






Social Identity
The concept that came to the forefront in the 1960s and early 1970s
is defined by scholar Henri Tajfel:

A self concept that is based on group membership and the emotional
attachments associated with that membership.

When an individual identifies him/herself as a group member, their
beliefs, interests and actions tend to become aligned with those groups.

Individuals have an inclination to accentuate the shared qualities that they
have with members of their own group,
while stressing the differences they have with other groups.






Racial/Ethnic Identity
Race was originally thought of as a classification of individual genetics.
This simple classification based on biology is recognized as unrealistic.
Many scholars have abandoned this term and use another.

Ethnicity encompasses one's own heredity, national origin and culture.
Which term to properly used remains a point of controversy.

Globalization and advancement with technology give people more
opportunities to encounter individuals from other races and cultures.

This is crucial for fostering a greater understanding and appreciation
of the diversity of others who make up this world.







Gender Identity
Many people tend to view gender as something you are born with. It is,
however, distinct from biological sex.

As societies and cultures evolve, so too does our notions of masculinity
and femininity.

Choices are made whether accept or reject messages, or to reinforce gender
norms or step outside them.

Media sometimes inadvertently suggests or implies more value or emphasis
is given to one gender or the other.



More to come...

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