Race/Ethnicity     Gender      Sexual Orientation     Religious Cultures     Disabilities

MCOM 105: Diversity in the Media
 Terms & Definitions To Know


Commonly defined as being "composed of differing elements or qualities."
The concept embraces the ideals of acceptance and respect, and
an understanding that groups are made up of unique individuals.





Communication platforms through
which news, entertainment, education, data, or promotional messages are disseminated.

 Media includes every broadcasting
and narrowcasting medium including newspapers, magazines, TV, radio,
billboards, direct mail, telephone, fax,
the internet and social media.

Media is the plural of medium.

RESEARCH: The mass media have played an important role in
contouring how individuals perceive and feel about themselves
and about others.



              Exposing yourself to media affects you.
               Learn to evaluate and verify information.






Social Identity
The concept that came to the forefront in the 1960s and early 1970s
is defined by scholar Henri Tajfel.

A self concept that is based on group membership and the emotional
attachments associated with that membership.

When an individual identifies him/herself as a group member, their
beliefs, interests and actions tend to become aligned with those groups.

Individuals have an inclination to accentuate the shared qualities that they
have with members of their own group,
while stressing the differences they have with other groups.

2017: Facebook makes changes to make it more personal.
Efforts to fight social media addiction.




Racial/Ethnic Identity
Race was originally thought of as a classification of individual genetics.
This simple classification based on biology is recognized as unrealistic.
Many scholars have abandoned this term and use another.

Ethnicity encompasses one's own heredity, national origin and culture.
Which term to properly used remains a point of controversy.

Globalization and advancement with technology give people more
opportunities to encounter individuals from other races and cultures.

This is crucial for fostering a greater understanding and appreciation
of the diversity of others who make up this world.

Video: Cultural Identity Discussion



Gender Identity
Many people tend to view gender as something you are born with. It is,
however, distinct from biological sex.

As societies and cultures evolve, so too does our notions of masculinity
and femininity.

Choices are made whether accept or reject messages, or to reinforce gender
norms or step outside them.

Media sometimes inadvertently suggests or implies more value or emphasis
is given to one gender or the other.




A belief that race is the primary determinant of human traits and capacities
and that racial differences produce an inherent superiority of a particular race.


The Science of Race


Related Videos: Blind People Describe Racism

What Dark Skinned People Won't Tell You

The Struggles of Being Mixed Race



Ted Talk: How 'Social Identity' explains prejudice


Including negative terms associated with cultures/ethnic groups.


Use these terms in class discussions.

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