Diversity in Media, SJSU Journalism School 2018

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Robert.Rucker@sjsu.edu 408-924-3249 Dwight Bentel Hall 125 Hours: M/Tu/W Noon - 1 PM

Prof Bob

Office Hours:
DBH 125
Noon-1 pm
M/W

Syllabus

Chapter 1

Diversity:
Terms
Identity Theory
Labels
Blind

Cultures:
How You
See Me

MCOM 105
ARCHIVE
Catch up on
recent info &
assignments

NEWS
Updates:

#MeToo

CBS
This Morning

ABC
World News
Tonight

CNN

The Download

MCOM 105
Textbook
Reviews

Quick Facts

Background
Information:

What is
media
diversity?

Why should
we care?

Pew Research

Scholarly

Race/Gender

Global
Attitudes
& Trends

Social &
Demographic Trends

SJSU Map

Student Media:

Spartan Daily
Update News

JMC
School:

Mission

Diversity

National
Accreditation

Retention
& Graduation

Diversity:
Let's Talk
About It

Faculty

Internships

AJEEP
Video

University
Learning Goals

California
State
Universities
(CSU)

Accessibility
Education
Center (AEC)

Journalism
& Mass
Communications

About Us

Analytics

Undergraduate
Studies - JMC

JMC Global
Learning
Initiatives:

Afghanistan
Education -
State Dept.
Grant

Crisis Public
Relations
Education
in Europe

Wheels Up
to Cuba

Cuba Trip
Website

JMC School
Community
Service:

Gun
Violence
JMC
Project

Obama
Inauguration
Trip 2009

Soul
Sanctuary

Spuler
Media Ethics
Symposium

JMC School
Convocation
Keynote
Addresses:

Hunter Elkins

Rene Siegel

Will Thomas

William
Randolph
Hearst Foundation
JMC School
Awards:

Sara Ganim

Jose Antonio
Vargas

Journalism
Distinguished
Alumni:

Steve Lopez
Awarded Honorary
Doctorate

Back to
TOP OF
THIS PAGE

.....................................................................................

Spring Semester 2018
Mondays & Wednesdays, DBH 133, 1:30 - 2:45 pm

Reading Test #2:
Wednesday, May 2, 2018
Bring a T&E 200 Answer Sheet & Pencil

Assigned Readings
Chapters 5, 6, 7 and 8

SAMPLE QUESTIONS
Also Expect Current Events Questions
See News Headlines Below

Chapter Reviews:
Latinos/Hispanics in Media
Arabs/Arab Americans in Media
Asians/Asian Americans in Media

Interview Videos

MCOM 105 Last Assignment:

FINAL VIDEO PROJECTS
Post on YouTube Deadline: No Later Than
Tuesday, May 22nd - 2:30 PM
Advisory and Instructions
MCOM 105 - Past Video Examples

Reminder: Summer media internships
Eligible JMC students should apply by spring break.

News Headlines:

4/26/18 Pledge to officially end Korean War

�There will not be any more war on the Korean Peninsula, a new era of peace has begun," American ally South Korean President Moon Jae-in said. North Korean �Chairman Kim Jong Un and I have agreed that complete denuclearization will be achieved,
and that is our common goal.�

Video: Historic Handshake & Meeting
President Trump confirms new U.S. Secretary of State
Mike Pompeo secretly met with North Korean leader in March.

"America's Dad" Actor/Comedian Bill Cosby faces prison term
after conviction on three sexual assault charges.

Video: Two Bill Cosby Accusers Speak Out On Guilty Verdicts

High Profile Sexual Misconduct Stories: 2017 - 2018

4/26/18 Josh Allen admits to posting
racist Tweets as a teenager
ESPN Video: New Buffalo Bill "takes responsibility" for high school posts.

Yahoo! Sports: Offensive Tweets by Josh Allen

4/19 Syracuse University fraternity suspended for
racist pledge on video

Flashback: 2014 Dorm race incident at SJSU
Our campus made local and national news headlines.

CBS Previews British Royal Wedding

"Meghan Markle: American Princess"
Divorced biracial star of the popular TV show 'Suits' to marry
into the British Royal Family in May.

Two top stars leaving, but 'Suits' renewed for an eighth season
One of the most popular and beloved shows on television
to continue after departure of key characters.

Men arrested at Philly Starbucks speak out (Video)

Los Angeles County Starbuck Incident (Video)

Washington Post Commentary:
"Liberal companies" have racism issues too.

Criticism of media coverage of Starbucks
YouTube video commentary: "Overblown" news reporting.

Follow-up Stories: Southwest Airlines Incident
Passengers offered $8,000 by company
Photos of people not heeding safety directives

4/18/18 Special MCOM 105 Guest Lecturer via Skype from Texas
SARAH MARSHALL
Crisis communication, media training, executive coaching, public relations expert
experienced at positioning and messaging. She invited students to stay in contact
via LinkedIn.

Video: Crisis Communications Explained
YouTube insights on historic examples.

America's Former First Lady

Barbara Bush Dies
President Trump will not attend the funeral

EXTRAORDINARY NEWS UPDATES

Two black businessmen in Philadelphia handcuffed and paraded out of a
Starbucks after two employees call police claiming a disturbance of the peace.

4/16 Starbucks Issues an Apology

Public Outrage and Protests

4/15 Sunday Night: ABC News Interview Special
Former FBI Director James Comey
says Trump "morally unfit to be president."
Comey: "Some evidence of obstruction of justice."

Class Gender Debate, Part 2

TV Commercials: Household Goods
Male Gender Roles in Advertising
Gender Stereotyping Ads
Top 10 Most Sexist Commercials All Time
Sexism in Modern Advertising
Gender Stereotypes in Advertising

The World Remembers

50th Anniversary of the Assassination of Martin Luther King, Jr.
Wednesday, April 4th

Nation Set To Commemorate
NBC: Hope & Fury, MLK, The Movement and The Media

Special Event: San Jose State University

4/4/18: Exhibition at SJSU's MLK Library

On April 4, at 4:01pm, Bay Area community members will participate in a campus ceremony to commemorate the assassination 50 years ago.
Fifty chimes will mark the time in history the shot was fired at MLK.
Photo display in the library will showcase JMC historic trip last week.

1968: CBS reports the death of Dr. Martin Luther King, Jr.
Robert Kennedy tells crowd during presidential campaign stop

2018: Harmony in History

Why MLK Legacy Still Matters

Spring Break: 2018
Women's History Month

Videos: Top Ten Most Famous Women in History
CBS Cares - Media Campaign
Top Ten Women In History
Empowerment

Diversity Headline News:

4/1 Protests erupt in Sacramento after police shooting
killing a black man in his grandmother's backyard

Cultural Awareness / Celebrations!

Disability Awareness Month

April: National Arab American Heritage Month
To combat harmful political rhetoric with positive images

National Sexual Assault Awareness Month

May: National Asian/Pacific Heritage Month

Cinco de Mayo

2018 Gay Pride Calendar

Worldwide Religious Commemorations

Class Guest Lecture 3/5:
Student DB&H Agency presentation (video)
Handout: Innovate Against Hate
Survey to complete

In The News This Semester:

March for Our Lives: 800 Efforts Worldwide

Video Highlights Saturday, March 24, 2018

Yolanda Renee King, MLK's granddaughter: "Enough is enough"

3/13 Stephen Hawking, science's brightest star
dies at aged 76

3/13 Trump fires Secretary of State
R

First woman nominated for CIA Director
Gina Haspel is a career spymaster who once ran a CIA prison in Thailand
where terror suspects were waterboarded � a harsh interrogation
technique President Donald Trump has supported.
The U.S. Senate must approve her nomination.

Florida Students Lead The Nation

'March For Our Lives' - Saturday, March 24th
Nationwide gun control rally in Washington D.C.
Students ultimately want all lawmakers to pass meaningful gun reforms.

CNN - See Video:
Students return to Marjory Stoneman Douglas High school
two weeks after the mass shooting that killed 17 people.

Hollywood figures donate millions to March
Oprah Winfrey, George Cooney, Steven Spielberg each vow $500K

Dozens of companies have cut ties with NRA
The National Rifle Association is feeling some financial consequences
after the mass shooting in Parkland, Florida.

Common calls out the NRA

2/19 Call To Action By Youth Nationwide
'Never Again' movement started by Florida High School Students.
March on Washington D.C. planned for 3/24/18.

2/14 Expelled Student Gunman Charged
Football coach dies shielding students

Teachers union responds to call to arm instructors in school

ABC's Jimmy Kimmel on Florida School Shooting

The Victims A Mother's Passionate Plea

'BLack Panther' earns $404 million after second weekend
Worldwide it should pass Amazing Spider-Man ($757 million in 2012),
with only Spider-Man and Wonder Woman�s respective $821 million
global grosses left to top over the next week.

90th Academy Awards
A Celebration of Diversity

Women take center stage at Oscars
"Inclusion Rider" - During contract negotiations, actors can ask
at least 50% of jobs on films be diversity hires.

Videos: 10 Best Moments at the Oscars 2018
"The Shape of Water" won Best Picture.

Growing list of incidents

Muslim Hip Hop Singer challenges Trump
Artist Alia Sharrief speaks/sings at the 2018 Women's March on Washington.
More than 500,000 protesters are estimated to be in the nation's
capital protesting Donald Trump.

Groundbreaking gay lead character on CBS primetime show
'Instinct' premieres Sunday, March 18th on channel 5.

BREAKING
NEWS

U.S. Supreme Court will NOT hear Trump
appeal on DACA ruling.

Department of Homeland Security must continue
to accept renewal applications from the roughly
700,000 young people

2/26 Teen vaping (e-cigarette) dangers
Potentially they release significant amounts of toxic metals
which users inhale.

2/21 "God's Ambassador," Billy Graham dies at 99.
Soft spoken Southern style minister was welcomed and preached to
more than 200 million people in 15 countries for nearly seven decades.
One of the most well-known figures in Christianity, Graham twice
appeared on the Gallup Poll list of most admired men and women.

Baptist evangelist welcomed Presidents and Catholics

In Case You Missed It ...

USA Women's Hockey Team Win Gold Medal

Men's Hockey Team eliminated
from Winter Olympics

2/18 Oprah follows up with 2016 voters
60 Minutes: Candid discussion by pro and anti Trump supporters.

Video: Winfrey not running for president in 2020
She explains her powerful Golden Globes speech in January.

Lebron James at war with Fox News
Raises comments of racism by news anchor.