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MCOM 105: Diversity in the Media
Tuesdays & Thursdays, DBH 133, 1:30 - 2:45 pm

Text Review & Sample Questions
Chapters 1 and 4

Timely News:

Happening Now: Live Video Updates
See up-to-the-minute news developments.


9/20
   Facebook releases 2016 Russian political ads



Tech giant gives Congress long requested evidence
supporting the Trump for President campaign.



9/20  ABC's Jimmy Kimmel fights back against
a U.S. Senator trying to repeal Obamacare again


 

 Children saved after Mexico City 7.1 earthquake
               More than 230 people killed. Many still trapped.

   
    Republicans trying again to end Obamacare
A remake of 1/6th of the overall national economy.

What's in this third 2017 healthcare bill?

Jimmy Kimmel rails against GOP plans

Former Pres. Obama defends his health care initiative.

 



Protesters erupt after judge acquits a Midwest policeman for
2011 shooting death of a black motorist.


2017:   What's happening in St. Louis

The nation again focuses on police and racial unrest in Missouri.


2014: What happened in Ferguson, Missouri  (NY Times)

9/17  Television's Top Award Winners 2017

Outstanding Writing in Comedy Series ( Diversity Acceptance )

Nicole Kidman Wins Outstanding Lead Actress ( 'The Bigger Message')

 

Six important relationship lessons from
TV's "This Is Us"



9/15  Manhunt underway in London after latest
bombing incident

 

Update: Equifax breach triggers public outrage
143 million Americans Social Security info exposed in a major hack.
Those trying to lock down their credit blocked. Anger growing.

How bad is this Equifax hack?  Protect yourself.


Hillary Clinton opens up during a media blitz
promoting her new book:

Rachel Maddow       Anderson Cooper       'The View'




Trump escalates ESPN controversy demanding
apology for white supremacist comments

Monday, Sportscenter co-host Hill Jemele Hill wrote on Twitter that
"Donald Trump is a white supremacist who has largely surrounded
himself w/other white supremacists."
 

9/14  Aftermath: Nursing Home Tragedy
Eight elderly people die at a nursing home, across
the street from a hospital. Extreme heat and no A/C.

 

  

9/14    Privacy Concerns over New Face Recognition
IPhone Feature

 

The most dangerous school zones in America
San Francisco County ranked in the top five.
 

9/13  DACA College Student turned in
on her Kentucky campus

 

Read Textbook Chapters 1 & 4.
Bring 9/14 Typed Responses To Questions Given.

 

 

Texting vs In-Person Conversations

 

Sherry Turkle, the director of the MIT Initiative on Technology and Self,
at the Aspen Ideas Festival. She believes that technology is an important part of modern life, but also that people need time away from their phones to cultivate the best relationships with other people. She argues that there should be spaces in everyone’s home and life where there are 
no phones at all.

Listen to Podcast: Impact of Technology on Our Lives

 


 



History
Making Week:

(CBS) MEGA HACK: Equifax
The credit score rating company revealed that earlier this year,
hackers stole the personal information of 143 million Americans.
This is the third major hack of Equifax in less than two years

 


 

Special MCOM 105 Project: TV Studio Tapings
http://www.profbob.com/SJSU%20Spartan.png  http://www.profbob.com/000-WE-THE-PEOPLE-d.jpg
Faculty, Staff & Students Respond To
Racism & Hate Voices in America

Questions:
How has racism affected YOUR life?
Affected YOUR workplace experiences?

On one sheet of paper briefly list YOUR responses.
NO ESSAYS/NO LONG PARAGRAPHS.
Bullet point experiences that happened to you.

Type, print out and bring YOUR responses to class
Tuesday, Sept. 12th. ( Participation Assignment )
 


The Atlantic: October 2017 Issue


The First White President

 

9/11    Trump's Former White House Adviser
Goes After Catholic Bishops Over DACA

 

Homeless SJSU Professor Lives In
Her Car To Survive

 



9/7 Class    Analyzing Media Messages


YouTube: Tyler Perry Studios
Expanding into animated films.

Critics of Tyler Perry:
His Movies Negatively
Portray Blacks

People Magazine 2016

'One of Perry’s critics is fellow director Spike Lee, who previously called out Perry’s television shows, claiming that they have set black America
back in progress.

Perry later responded to
Lee’s words, telling the director to “shut the hell up.”'


The Brand Keeping
Oprah In Business

'He’s gotten extremely rich producing movies, TV shows, and stage plays featuring predominantly black casts and Christian themes that are
about as subtle as trumpet fanfare.'
 


No, Tyler Perry, People Don’t Dislike Your Work Because Your Characters
Are Fat
 ( Demetria Lucas D’Oyley )

"Perry is always talking about doing slapstick to loosen up the audience
and send them a message...

So send one that’s actually helpful instead of adding a cheap plot twist that demonizes gay men... 

(His) films never display nuance or subtlety or even any real buildup...

At their core, the criticisms are about his lack of skill as a storyteller."

(Perry) has excelled financially and socially while peddling stereotypes and producing mediocre work. He has cultivated a core audience of people who do not demand that
he raise the bar."

 

Tyler Perry among top 100 most powerful in Hollywood.
His films now have grossed over $650 million in global box office sales.
His character "Madea" has a voice that resonates with viewers.


In Media, Being Provocative With RACE Sells

 Fictitious Campus Focus On Race  (Trailer)
Launched in Spring 2017.

More than 250,000 'dislikes' were registered for the show preview
 just 24 hours after it was officially uploaded.
 


Middle Schools talk about Cultures & Racism
               If these kids can tell their stories/views, you certainly can!
 


More News Updates:

9/6
  Bay Area Protests of DACA Decision
Trump rescinds Obama-era immigration program had authorized young people,
who were brought to this country illegally by their parents, the opportunity
to work, study and live in the U.S. without fear of deportation.
 
 

Domestic Violence Charges Dropped Against
NBC's "America's Got Talent" Winner

 

NFL's Michael Bennett Alleges Police
Brutality in Las Vegas


9/7  CBS This Morning:  Preview of New Series
Star Trek Discovery - Diversity Cast

First Black woman to play the lead in the 50 year history
of the billion dollar TV franchise. Will include the first openly
gay character featured in a Star Trek series.

9/5   Trump Administration Orders End To DACA
Immigration Policy

Young undocumented immigrant DACA children knick named 'Dreamers'
to be deported starting in six months. 800,000 people affected.

(Video) The Announcement/Analysis on CBSN

(Video) Bay Area CEOs & Lawmakers blast the DACA decision

CNN Updates on Trump Administration Plans

 

8/30  Homeless SJSU Professor Living In Her Car
Ellen Tara James-Penney is adjunct professor at San Jose State.
She teaches English 1-A and has both a bachelor’s and master’s
degree.
 

NFL's J.J. Watt Creates Hurricane Harvey Relief Efforts
J.J. Watt was quick in helping organize relief efforts for Houston after storm
devastated the area. He has now raised over $10 million to help the region recover.

 

572,000+ in Texas/Louisana have requested assistance.

Thursday, August 31st: 
Disney/ABC's 'Day of Giving' Fundraiser Nationwide

$10 Donations for American Red Cross Relief Efforts:
Text 'Harvey' to 90999. Paid on your telephone bill.

CBS This Morning:
Red Cross Answers Concerns About Victim Donations

80,000 meals served so far. 10,000+ living in shelters.
Critics say Red Cross donations do not get to victims.

Forbes Magazine:
Where To Donate and Avoid Getting Scammed

“Low-life cyber scum are exploiting this disaster using fake social media accounts,”
says Arizona Attorney General Mark Brnovich.


Sportsworld Joins In Hurricane Victim Relief

8/29  
Saving Strangers - Citizen heroes in Texas
Devastating storm brings people from all backgrounds together.
7,000+ living in shelters.

8/30  Pastor Joel Osteen's PR Damage Control:
"We Know We Did The Right Thing For Safety"
 His mega church in Houston was formerly an NBA arena.

Pastor originally slammed for not sheltering early victims

More Timely News Updates
 



What Professor Rucker Expects In MCOM 105:

 Active Participation: Candor Required

(Example)   Middle Schools talk about Cultures & Racism
               If these kids can tell their stories/views, you certainly can!

 


Catch Up:




8/27: Hurricane Harvey Aftermath
More than 11 million people affected. Most of Houston under water.
Eleven trillion gallons of water have fallen on the nation's
4th largest city. One of the costliest storms in U.S. history.

 



Greg Abbott
(R) Texas Governor

Shortly after graduating from law school,
he was partially paralyzed below the waist
 by a falling tree while jogging. Later he had two steel rods implanted in his spine and underwent extensive rehabilitation.
Read More:

His Bio
Leading Storm Relief Efforts


Diversity Overview:

Ad Council Campaign: Love Has No Labels

Their Mission:
Identify a select number of significant public issues
and stimulate (through advertising) action on those issues through
communications programs that make a measurable difference in our society.

Diversity & Inclusion: Subconscious Learning

 

8/25   President Trump pardons controversial
AZ Sheriff Joe Arpaio

The 85 year old Arpaio was found guilty of criminal contempt
last month for disregarding a court order in a racial profiling case.
His sentencing had been scheduled for October 5th.



CBSN:
 
Hate Rising: White Supremacy in America


ABC 20/20: Extremism in the Streets
Program Aired: 8/18. Up close look at two groups preparing
for Virginia race confrontation. One hour online special investigation.
Shorter video excerpts on MCOM 210 Special Focus page.
 

8/18/17   CBS This Morning:
Violence in Charlottesville,VA
"Still Processing"

(Video) What White people can do.
 

 

Entertainment Media Creative Approaches:

 Fictitious Campus Focus On Race  (Trailer)
Launched in Spring 2017.

More than 250,000 'dislikes' were registered for the show preview
 just 24 hours after it was officially uploaded.

NY Times: Latinos Conversation on Race

26 Questions Asians Have For White People

Discussing Diversity:

Asian Americans Respond To Racism

The good, the bad and the ugly

 

Young adult males react to new Harvard University Report:
Video Update: Sex and Relationships




Review the following for next class...

  Class Textbook For Tests

See: 'Millennials not interested in casual sex.'
 


8/7   New York Times: See

Google fires male engineer at the center of gender uproar

Controversial memo goes viral inside company. It argues women are underrepresented in tech
not because they face bias and discrimination in the workplace, but because of inherent
psychological differences between men and women.

 

Fired Employee says "I'm Not A Sexist"
Google Reaction




  Special  SJSU Project: TV Studio Tapings
http://www.profbob.com/SJSU%20Spartan.png  http://www.profbob.com/000-WE-THE-PEOPLE-d.jpg
Faculty, Staff & Students Respond To
Racism & Hate Voices in America

Add your racism experience to the community discussion.

MCOM 105 students will be participating.

See JMC School Past Productions:
'EQUAL TIME' on local PBS




QUICK FACTS/Research
Did You Know? 

The Atlantic: How to get Americans to talk about race

"Eighty percent of millennials would rather not discuss it.
A majority of white and black adults
say they’re uncomfortable broaching the subject
with someone of another race."

8/24   NY Times:  
Blacks & Hispanics underrepresented at colleges/universities.

At the end of MCOM 105 - Final Projects: 
Students advise the media on addressing diversity

Sample music videos discussed in MCOM 105
Suggested by students, faculty and guest speakers.
 

8/3    Proctor & Gamble's new advertising tackles race in America
(Videos) Major corporation trying to start a new national discussion.

 

 8/10  CNN fires Trump loyalist for using Nazi language on-air
with a liberal opponent

6/29  Downs Syndrome patient becomes Boston hospital employee

American Bishops two different approaches to LGBT community

Vatican top official faces sexual abuse charges

 


More: News Headlines & Links



What is the...


A nonpartisan fact tank that informs the public about the issues, attitudes and trends
shaping America and the world. They conduct public opinion polling, demographic research, content
analysis and other data-driven social science research. Pew does not take policy positions.

U.S. Hispanic population has leveled off

In news industry, diversity hiring lowest in smaller outlets

Older adults driving mobile news use in America

 

This Past Summer...

6/27   Reporter blasts White House's 'fake news' allegation and
 sounds off in heated exchange with Trump spokeswoman.

6/25   Burned, Torn Quran, Bacon Found Outside Mosques
Sacramento attack on Muslims
 

6/24-25   Gay Pride Weekend in U.S. & Worldwide

6/23  Pride and Prejudice? Race tinges LGBT Pride celebrations

California adds 4 states to its travel ban for their anti LGBT laws

6/22  No major religious group supports refusal of services to LGBT

 Illinois Bishop: Pastors Must Deny Funerals to Catholics
in Same-Gender Marriages



6/6
 
Harvard University rescinds admission acceptance for freshmen
involved in hateful memes


Trump continues to promote his "Travel Ban"
He Tweets: "from DANGEROUS COUNTRIES."

6/20 Video: 12 year old girl comes out as gay in a Mormon Church

Teen pregnancy results in NBA star and mom lawyer

1930  Actress Marlene Dietrich pushed gender boundaries in film
 

HBO's Bill Maher counseled about using the N-word



(Video) Maher, Ice Cube & Symone Sanders on 'White Privilege'

 CNN Opinion: Bill Maher's use of the N-word is no joke

 

Catch Up:
Developments Mondays through Fridays

MSNBC weeknights


 

 5/31 - Young adult males react to new Harvard University Report:
Video Update: Sex and Relationships

Millennials are more interested in the components of dating and relationships
than casual sex, according to the report that looks into the "hook-up culture"
of young adults

Harvard: The Talk We Need To Have With Young People

 


MCOM 105: Archive
Past stories, research and previous year assignments.
 


Home

JMC School
Advertising
Journalism
Public Relations
Graduate Program

Fact Sheet

Academic
Calendar

 

MCOM 105
Textbook:


Tests on
chapters
to be
assigned.


Class
ARCHIVE
 




 MCOM 105
 Video Project
Final

 
Fall 2016

 


MCOM 105

Terms & Definitions
 


SJSU


Latest News


Current Events
Updates:

The Download


Not
Fake News

 

MCOM 105

Middle School
Video Stories


David Diggs
SJ Businessman,
in his own words.
 

Quick Facts:
College
Students


Disabilities
among working aged adults
Spring 2017
 

Media / Diversity
Organizations:

Asian American
Journalists

AAJA

Black
Journalists

NABJ

Gay Journalists
Association

NLGJA
 

Hispanic
Journalists

NAHJ

Women
Journalists
NFPW
 

Graphic Design
Diversity

Public Relations
PRSA


Advertising:

Diversity in
Action


Case for
Diversity

Struggles with
Diversity

Super Bowl Ads

 

Pew Research:

Immigrants

Global Religious
Diversity

College Grads
and Religion

Religious
Diversity
in Media
Scholarly

2017
Muslims in
America


Music Videos

Fall 2016


Mass Incarceration
in America


 
Student Success
'We Learn By Doing!'
 


SJSU

Calendars

Dates &
Deadlines


Spring Break:
Mar. 27-31

Last day of
Spring classes
:
May 16th
 



U.S. Census

Quick Facts

Election Results
2016

Demographics


SJSU Journalism
Who We Are...

Key Indicators
Pew Research Data

Experts/Research

Advertising

Public Relations

Journalism

SJSU Diversity
 

Videos:
2015 Data
Police
Related Deaths


Pew Research: Social Media


Fact Sheet
Tech early adopters
Workplace

Digital Economy
Fact Tank
 

CBS: (Video)
How Technology
Effects Human
Behavior


Gallup:
Student Poll/Data


Gallup Analytics:
What the
world is thinking



Diversity
News:

Equal Time
Religious Cultures
& LGBTQ

Communities

Aired on local
PBS channel 54
9/10/16

Police aerial
surveillance
watching blacks



Race a factor
in child - hot car
prosecutions?

Muslim-Americans
billboards target
ISIS

More News
 

50 Shades in Rio:
2016 Olympic Games


Comcast/
NBC Universal


Diversity Videos:

Muslim-American
woman Rio profile

Tokyo prepares for
2020 Olympics

Sikh Professor -
'Diversity Is

What Makes
This Nation Great'


 
Headlines
Archives

 

National
News


2016
State-by-State
Elections

 

Presidential
Debates
2016
 

Background Info:
Campaign 2016
 


Local Stories:

3/22/14

NBC 11
Update
SJSU Race
Incident


Background
 

3/1/14

SJSU Racial
Tensions
Fester


2/15/14
 

Actress Ellen
Page
Comes Out

2/14/15

NFL report on
Miami Dolphin
bullying &
homophobia

 

Campus Diversity

3/3/14:
Pres. Qayoumi
on campus
shooting
incident




Scholarly
Articles/Research


 

Pew Research

5 facts about
ethnicity
& gender in
newsrooms

Who knows what
about religion?

Americans like
diverse
communities


The most & least
cultural diversity
in the world

World Muslims

14 largest
Hispanic Groups



 


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