Robert.Rucker@sjsu.edu      408-924-3249      Dwight Bentel Hall 125      Hours: M/Tu/W  Noon - 1 PM    


Prof Bob

Office Hours:
DBH 125
Noon-1 pm
M/W

Syllabus

Chapter 1

Diversity:
Terms

Identity Theory
Labels
Blind


Cultures:

How You
See Me



MCOM 105
ARCHIVE
Catch up on
recent info &
assignments

 

NEWS
Updates:

#MeToo

CBS
This Morning


ABC
World News
Tonight

CNN

The Download
 

MCOM 105
Textbook
Reviews


Quick Facts

Background
Information:

What is
media
diversity?

Why should
we care?

 

Pew Research

Scholarly
 

Race/Gender
 

Global
Attitudes
 & Trends


Social &
Demographic Trends


SJSU Map



Student Media:

Spartan Daily
Update News


JMC
School:


Mission

Diversity

National
Accreditation

Retention
& Graduation

Diversity:
Let's Talk
About It

Faculty

Internships

AJEEP
Video


University
Learning Goals

California
State

Universities
(CSU)


Accessibility
Education
Center
(AEC)
 

Journalism
& Mass
Communications

About Us

Analytics

Undergraduate
Studies
- JMC
 

JMC Global
Learning
Initiatives:

Afghanistan
Education -
State Dept.
Grant


Crisis Public
Relations
Education
in Europe


Wheels Up
to Cuba


Cuba Trip
Website

 

JMC School
Community
Service:


Gun
Violence
JMC
Project


Obama
Inauguration

Trip 2009

Soul
Sanctuary

Spuler
Media Ethics
Symposium

 

JMC School
Convocation
Keynote
Addresses:


Hunter Elkins

Rene Siegel

Will Thomas
 

William
Randolph
Hearst Foundation
JMC School
Awards:


Sara Ganim

Jose Antonio
Vargas


Journalism
Distinguished
Alumni
:

Steve Lopez
Awarded Honorary

Doctorate
 

Back to
TOP OF
THIS PAGE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Back to
TOP OF
THIS PAGE

 

 

 

 

 

 

Back to
TOP OF
THIS PAGE



.....................................................................................


Spring Semester 2018
Mondays & Wednesdays, DBH 133, 1:30 - 2:45 pm

Final Projects Due:  Tuesday, May 22nd - 2:30 PM
SJSU Final Exam Schedule - Spring, 2018     MCOM 105 - Past Examples

Reminder: Summer media internships
Eligible JMC students should apply by spring break.
 

News Headlines & Updates:

CBS Previews British Royal Wedding
Friday, 4/20   10 pm   Ch.5  (KPIX)


"Meghan Markle: American Princess"

Divorced biracial star of the popular TV show 'Suits' to marry
into the British Royal Family in May.

Two top stars leaving, but 'Suits' renewed for an eighth season

One of the most popular and beloved shows on television
to continue after departure of key characters.



4/19  Syracuse University fraternity suspended for
racist pledge on video

Flashback: 2014 Dorm race incident at SJSU
Our campus made local and national news headlines.

 

Men arrested at Philly Starbucks speak out  (Video)

Washington Post Commentary:
A reminder "liberal companies" have racism issues too.

 

Follow-up Stories: Southwest Airlines Incident
Passengers offered $8,000 by company

Photos of people not heeding safety directives
 


4/18  Special MCOM 105 Guest Lecturer
SARAH MARSHALL 
Crisis communication, media training, executive coaching, public relations expert
experienced at positioning and messaging. She invited students to stay in contact
via LinkedIn.

 


America's Former First Lady


Barbara Bush Dies

President Trump will not attend the funeral

 

EXTRAORDINARY NEWS UPDATES

Two black businessmen in Philadelphia handcuffed and paraded out of a
Starbucks after two employees call police claiming a disturbance of the peace.

 4/16   Starbucks Issues an Apology

Public Outrage and Protests

 

4/15   Sunday Night: ABC News Interview Special
Former FBI Director James Comey
says Trump "morally unfit to be president."

Comey: "Some evidence of obstruction of justice."

 



 

How You See Me:  Latino   Arab   Asian

Reading Test #2:
Wednesday, May 2nd

Assigned  Readings
Chapters 5, 6, 7 and 8

Videos - New York Times

A Conversation with Asians on Race
A Conversation with Latinos on Race

Moments Only Arab People Understand
A Conversation with White People on Race
Being Multiracial in America

 

Today - Class Gender Debate, Part 2



TV Commercials: Household Goods

Male Gender Roles in Advertising
Gender Stereotyping Ads
Top 10 Most Sexist Commercials All Time
Sexism in Modern Advertising
Gender Stereotypes in Advertising

  Messages to The Media

Past Examples: MCOM 105 Final Projects
Start thinking and developing your focus for next month's final effort.

Advisory for MCOM 105 Students
Final Project requirements, and
Adobe Suite support technology available to SJSU students.


 


 

The World Remembers



50th Anniversary of the Assassination of Martin Luther King, Jr.
Wednesday, April 4th

Nation Set To Commemorate
NBC: Hope & Fury, MLK, The Movement and The Media



Special Event: San Jose State University



4/4/18:  Exhibition at SJSU's MLK Library

On April 4, at 4:01pm, Bay Area community members will participate in a campus ceremony to commemorate the assassination 50 years ago.
Fifty chimes will mark the time in history the shot was fired at MLK.
Photo display in the library will showcase JMC historic trip last week.

1968:  CBS reports the death of Dr. Martin Luther King, Jr.
Robert Kennedy tells crowd during presidential campaign stop


2018: Harmony in History

Why MLK Legacy Still Matters


 

While on Spring Break:
Women's History Month
 

Videos: Top Ten Most Famous Women in History
CBS Cares - Media Campaign
Top Ten Women In History
Empowerment

 



Diversity in The News:

 

4/1  Protests erupt in Sacramento after police shooting
        killing a black man in his grandmother's backyard

 
 


 

Cultural Awareness / Celebrations!

Disability Awareness Month
 

April: National Arab American Heritage Month
To combat harmful political rhetoric with positive images
 

National Sexual Assault Awareness Month
 

May: National Asian/Pacific Heritage Month
 


Cinco de Mayo



2018 Gay Pride Calendar
 

Worldwide Religious Commemorations

 

Class Guest Lecture 3/5:   
Student DB&H Agen
cy presentation
(video)
   Handout: Innovate Against Hate
Survey to complete


In The News This Semester:

 
       

March for Our Lives: 800 Efforts Worldwide

Video Highlights Saturday, March 24, 2018

 
Yolanda Renee King, MLK's granddaughter: "Enough is enough"


 

3/13  Stephen Hawking, science's brightest star
dies at aged 76

 

3/13  Trump fires Secretary of State
R


First woman nominated for CIA Director
Gina Haspel is a career spymaster who once ran a CIA prison in Thailand
where terror suspects were waterboarded a harsh interrogation
technique President Donald Trump has supported.
The U.S. Senate must approve her nomination.

 

Florida Students Lead The Nation

 

'March For Our Lives' - Saturday, March 24th
Nationwide gun control rally in Washington D.C.
Students ultimately want all lawmakers to pass meaningful gun reforms.

CNN - See Video:
Students return to Marjory Stoneman Douglas High school
two weeks after the mass shooting that killed 17 people.


Hollywood figures donate millions to March
Oprah Winfrey, George Cooney, Steven Spielberg each vow $500K

Dozens of companies have cut ties with NRA
The National Rifle Association is feeling some financial consequences
after the mass shooting in Parkland, Florida.

Common calls out the NRA


2/19   Call To Action By Youth Nationwide
'Never Again' movement started by Florida High School Students.
March on Washington D.C. planned for 3/24/18.

2/14 Expelled Student Gunman Charged
Football coach dies shielding students

Teachers union responds to call to arm instructors in school

ABC's Jimmy Kimmel on Florida School Shooting

The Victims       A Mother's Passionate Plea



'BLack Panther' earns $404 million after second weekend
Worldwide it should pass Amazing Spider-Man ($757 million in 2012),
with only Spider-Man and Wonder Womans respective $821 million
global grosses left to top over the next week.
 

90th Academy Awards
A Celebration of Diversity

 

Women take center stage at Oscars

"Inclusion Rider" - During contract negotiations, actors can ask
at least 50% of jobs on films be diversity hires.


Videos: 10 Best Moments at the Oscars 2018
"The Shape of Water" won Best Picture.
 


Growing list of incidents


Muslim Hip Hop Singer challenges Trump
Artist Alia Sharrief speaks/sings at the 2018 Women's March on Washington.
More than 500,000 protesters are estimated to be in the nation's
capital protesting Donald Trump.
 

Groundbreaking gay lead character on CBS primetime show
'Instinct' premieres Sunday, March 18th on channel 5.
 

BREAKING
NEWS
 

U.S. Supreme Court will NOT hear Trump
appeal on DACA ruling.


Department of Homeland Security must continue
to accept renewal applications from the roughly
700,000 young people

 

2/26  Teen vaping (e-cigarette) dangers
Potentially they release significant amounts of toxic metals
which users inhale.

 



2/21 "God's Ambassador," Billy Graham dies at 99.
Soft spoken Southern style minister was welcomed and preached to
more than 200 million people in 15 countries for nearly seven decades.
One of the most well-known figures in Christianity, Graham twice
appeared on the Gallup Poll list of most admired men and women.

Baptist evangelist welcomed Presidents and Catholics

 

In Case You Missed It ...

USA Women's Hockey Team Win Gold Medal

Men's Hockey Team eliminated
from Winter Olympics

 

2/18  Oprah follows up with 2016 voters
       60 Minutes: Candid discussion by pro and anti Trump supporters.

Video: Winfrey not running for president in 2020
She explains her powerful Golden Globes speech in January.

Lebron James at war with Fox News
Raises comments of racism by news anchor.
 

Facebook suspends British data company for efforts
during the 2016 Presidential Election in America


 


 

16th President Quote
Abraham Lincoln:

"Before you shoot off your mouth,
make sure your brains are loaded."

How To Keep Up With The News...
 

Wake Up To What's Happening Every Day
 

Nightly updates on Trump scandals & reactions
Fast changing news explained.

Diversity in The News:




MCOM 105: Fall 2017 Diversity Videos
Student suggestions on media cultural portrayals.
 


Special Learning Experience:
Private Donations To Raise $50,000



Details Online: New Web Address





MCOM 105 Class: Archive
Go back and see recent assignments and past news stories.


 


Home

JMC School
Advertising
Journalism
Public Relations
Graduate Program

Fact Sheet

Academic
Calendar


MCOM 105
ARCHIVE


SJSU
Diversity


Diversity
in Music:

Examples

 

Religious
Holidays

 

Media &
Social Issues:

#Me Too
 

ABC's
'What Would
You Do?'

Racial
Profiling

Interacial
Biogotry


Latino
Hate Crime



 MCOM 105
 Video Project
Final

 
Fall 2016

 

 

Social Issues
Roundtable
Discussions

 


MCOM 105

Terms  Definitions
 

SJSU

Latest News


Current Events
Updates:

The Download


Not
Fake News

 

Movie:
In Search of
Liberty

Trailer

 

Inspirational:

12 year old
prodigy


 

MCOM 105


Millennials
in the
Workplace

 

Middle School
Video Stories

 


David Diggs
SJ Businessman,
in his own words.
 

Quick Facts:
College
Students


Disabilities
among working aged adults
Spring 2017
 

Media / Diversity
Organizations:

Asian American
Journalists

AAJA

Black
Journalists

NABJ

Gay Journalists
Association

NLGJA
 

Hispanic
Journalists

NAHJ

Women
Journalists
NFPW
 

Graphic Design
Diversity

Public Relations
PRSA


Advertising:

Diversity in
Action


Case for
Diversity

Struggles with
Diversity

Super Bowl Ads

 

Pew Research:

Immigrants

Global Religious
Diversity

College Grads
and Religion

Religious
Diversity
in Media
Scholarly

2017
Muslims in
America

 

Catholic
Church
Challenges

2013

 

Homosexuality
& The Church

 

The Big Think
Coming Out

 

LGBTQ
Teens



Music Videos

Fall 2016


Mass Incarceration
in America


 
Student Success
'We Learn By Doing!'
 


SJSU

Calendars

Dates &
Deadlines


Spring Break:
Mar. 27-31

Last day of
Spring classes
:
May 16th
 



U.S. Census

Quick Facts

Election Results
2016

Demographics


SJSU Journalism
Who We Are...

Key Indicators
Pew Research Data

Experts/Research

Advertising

Public Relations

Journalism

SJSU Diversity
 

Videos:
2015 Data
Police
Related Deaths


Pew Research: Social Media


Fact Sheet
Tech early adopters
Workplace

Digital Economy
Fact Tank
 

CBS: (Video)
How Technology
Effects Human
Behavior


Gallup:
Student Poll/Data


 


Back to TOP OF THIS PAGE          SJSU           CASA         JMC         ProfBob HOME