Robert.Rucker@sjsu.edu        408-924-3249        Dwight Bentel Hall 125          JMC School Internships Coordinator


Prof Bob

Office: DBH 125
Hours before and
after class meeting.


Quick Facts
Demographics
 

Academic
Calendar

 

MCOM 210
Syllabus
A
rchive


Research
Materials:

JMC Online
Photos

Pew Research
Center

Scholarly
Articles

Race/Gender
Wage Gaps

Global
Attitudes
 & Trends

Social &
Demographic Trends



Student
Media:


Spartan Daily
Update News


JMC
School:


Mission

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Accreditation

Retention
& Graduation

Diversity:
Let's Talk
About It

Faculty

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AJEEP
Video


University
Learning Goals

California
State

Universities
(CSU)


Accessibility
Education
Center
(AEC)
 

Journalism
& Mass
Communications

About Us

Analytics

Undergraduate
Studies

 

JMC Global
Learning
Initiatives:

Afghanistan
Education -
State Dept.
Grant


Crisis Public
Relations
Education
in Europe


Wheels Up
to Cuba


Cuba Trip
Website

JMC School
Community
Service:


Gun
Violence
JMC
Project


Obama
Inauguration

Trip 2009

Soul
Sanctuary

Spuler
Media Ethics
Symposium

 

JMC School
Convocation
Keynote
Addresses:


Hunter Elkins

Rene Siegel

Will Thomas

 


MCOM 210: Media & Social Issues
Tuesdays, 6 - 8:45 pm, DBH 225 - Fall 2017 class has ended.
 

Fall Semester 2017 - JMC School Project:

RACISM: My Experience  (Video)


In The News...

12/14
    Industry-Leading Men Weigh In:
        Sexual Harassment Epidemic

(Video) 'CBS This Morning' discussion with five accomplished  diverse men
across various industries reacting to the "tidal wave" of reports
of sexual misconduct.

Growing Reports of Sexual Assaults
 

The Atlantic Magazine: 12/15
CA Community-College 'Segregation Machine'
holds back disproportionate numbers of students of color

Hundreds of thousands of Black and Latino students are placed in remedial
classes every year.
 

Inspirational:

12/14  NFL star Chris Long donates his entire 2017 salary
to support children in diverse communities.

CBS Sports video.

 

Dec. 12th - Alabama Election Analysis:



Evidence of women's #MeToo impact nationwide.
A 17% edge in a normally solid Republican state.

Democrat took 96% of African American vote

12/13  CBS This Morning  (Video)
 

12/12      Mayor Dies of Heart Attack
                    San Francisco's first Asian American Mayor.

12/12   Trump's 'gross tweet' about NY Senator
             Sen. Kirsten Gillibrand calls it a “sexist smear” and added,
              “I will not be silenced on this issue.”

 

Former SNL star resigns U.S. Senate Seat


12/07
 Blasts GOP hypocrisy on sexual misconduct


CBS: Know Your Rights (Video)

Attorney offers insights on workplace harassment.
 



12/6  Time Magazine Announcement
#MeToo

Happy Holidays / Happy New Year!

Our #JMCGrad Chat videos will eventually be linked
here, and shared with the JMC School
for posting on the department website.

The progress you've made with communicating
about timely social issues was most impressive.

Thanks for being great role models for future students.
Keep it up! Remember what Old Abe said...





 

Breaking News: Wednesday, Nov. 29th

12/13  'Today Show' now beats 'Good Morning America'
in national TV ratings
 

11/29  Today Show Anchor Terminated
Matt Lauer, the anchor of "Today" for two decades, was fired after a
detailed complaint about inappropriate sexual behavior in the workplace
.

The Growing List of Sexual Misconduct
 



Recently In The News...

11/21  CBS Fires Charlie Rose
After numerous sexual assault allegations.

MUST SEE:
  'CBS This Morning's' extensive coverage
                    candidly addresses stunning news.


Iconic newsman released by two TV networks for
unwanted sexual advances to eight women.

11/21  CBS This Morning Co-hosts Remarkable Response:
"I'm Not Okay"

11/20   PBS and CBS suspend Charlie Rose
after eight women charge sexual misconduct


Washington Post first to focus on the respected TV newsman


Commentary by Prof. Bob Rucker

Privately Funded - Special Commemoration:



Details Online: New Web Address

11/15  SJSU President's Office was excited about this unique
learning experience to be completely privately funded.
Read about student application process and costs.

Private fundraising efforts now underway!




People from a wide range of cultures talk candidly about their
personal and workplace experiences to help raise public awareness.


News Updates:

  "I didn't understand what it was like to be groped, to be harassed, to be interrupted, talked over,
paid less, pushed around,
belittled.
All the things that women deal with
that for me, as a man, I had the privilege of not having to deal with."
- Ben Affleck  

11/16   TV interview with Stephen Colbert
Affleck, accused of sexual misconduct himself, apologizes and responds.
 

A female radio news anchor says
Minnesota Democratic Sen. Al Franken groped and "forcibly kissed" her without her consent during an overseas USO tour
in 2006, two years before Franken
was elected to the U.S. Senate.
Leeann Tweeden is now
a morning news anchor on
TalkRadio 790 KABC in Los Angeles

 

11/16   Senate GOP leaders call for ethics investigation of Franken


Growing list of sexual assault claims
Tracking the nationwide scandal affecting many professional fields. 


11/20  GLAAD's 'Transgender Day of Remembrance'

Honors the memory of those whose lives were lost in acts
of anti-transgender violence.

 




Looking for a timely thesis or project idea?


 

TOPICS: ROUNDTABLE RESEARCH
Continue to gather updated research for TV tapings
immediately after the Thanksgiving holiday.

 



Recent News Headlines:

11/14   Financial Lives of Millennials
"Millennials trust banks, financial institution values and technology
 more than most." A CBS News special series on the issues.


11/14   Former Penn State fraternity brothers face
new hazing charges

 

Special Coverage:

Growing number of sexual assault reports

11/14   Fifth woman accuses Roy Moore of sexual misconduct
Republican Senate candidate denies behavior 40 years ago.
Top GOP leaders in Washington calling for Moore to step aside.
 


11/10  Comedian responds to sexual misconduct accusations

11/8   Former TV news anchorwoman accuses Kevin
       Spacey of sexually assaulting her teen son

 


MAVY, an offering of The Agency at the University of Florida,
is a way for Millennials to reclaim the narrative of our generation.


Video: Millennials deal with Baby Boomers at work
"Cut us some slack!"
 

11/9    Lawmakers alarmed at the push to sell CNN
AT&T’s proposed mega-merger with Time Warner facing concerns
Trump’s Justice Department is intervening in the deal because
he dislikes the network.



11/5
At least 26 killed in Texas church massacre
Suspected shooter was ex-military court marshaled for domestic violence.
 

One Year Later

11/7   Why It Still Resonates In America

  11/2  Information sites shut down when workers try to unionize

11/2
 Puerto Rican journalists laid off in Hurricane's wake


 


10/26  The Harvey Weinstein effect reaches journalism
Five women had accused veteran political journalist Mark Halperin (left bottom)
 of sexual harassment when he was in a powerful position at ABC News.
 

10/25  Behind the Miami Herald's 'inescapably powerful'
juevenile justice investigation.

 



11/3
  More Americans turning to multiple social media
sites for news

 
Pew Research Center report: About a quarter of all U.S. adults (26%) get news
from two or more social media sites, up from 15% in 2013 and 18% in 2016.


New opportunities from expanding domain names

By investing in a new TLD, consumers and businesses could determine
their own way of leading users to the wealth of information, goods, and
services available online.
 

10/31   Terrorist Attack in NYC
Eight people killed, 11 injured. The suspect, 29-year-old Sayfullo Saipov,
an immigrant from Uzbekistan, plowed his truck down a crowded bike path,
going nearly a mile before being shot and wounded by police.

 



In-Depth Special Stories:


11/5 
12 year old prodigy knows language of Mozart
Inspirational!

San Francisco Leaning Tower of Lawsuits




 

11/1  Kevin Spacey scandal widens as Netflix suspends
production on his series 'House of Cards."

11/1  High profile movie director accused of sexual harassment

10/31   The Majority of Girls Face Sexual Harassment
with No Hashtags
  From Psychology Today


Media Updates: Growing Revelations of Harassment
 

World Series News Headline

10/28  Houston player's offensive insulting gesture on TV
provokes outrage among Asian Americans

         Suspended five games at the start of the 2018 MLB season.
Why did the commissioner not impose suspension during the World Series?

More Media Coverage
 

Participation Project

Study Examples:  TV Roundtable Social Issue Discussions

Nov. 7th - Nominate Social Issues for grad student taping sessions.
Bring a TYPED/PRINTED list of topics to share with classmates.
Develop ideas from timely topics in our semester long
study of current events and social issues.
 


This course provides a broad overview of the popular, professional reporting and academic literature in mass communications on social issues. The readings and videos are designed to provide a limited, update on timely issues in the media, and a basic introduction to the literature and content of the field in terms of social issues. The purpose of the course is to provide graduate students with a foundation on which to draw for contemporary studies in mass communications.

When looking of a topic or focus for your masters research effort,
carefully review the many timely social issues on this page.


Prof. Rucker's Office: DBH 125      408-924-3249     
Email: robert.rucker@sjsu.edu

Office Hours: By appointment before & after class.
 
MCOM 210 SYLLABUS   Click Here
SJSU Masters Thesis Guidelines
Tutorials:  Masters Degree Proposals
TV Examples: Roundtable Social Issues Discussions


New Opportunity For Students:

Matinee Scholarship - Jan. 5th Deadline To Apply


 


 

Timely Social Issues:

A Provocative Online Video Series:

 

Forbes: Millennials in workplace don't need trophies
"They want reinforcement
."

Is there something here for graduate student study???

 

Extraordinary National News Alert:
10/25  
NAACP issues travel advisory to black passengers
flying on American Airlines

 

10/26   Kellogg accused of race insensitive advertising
The breakfast food company is redesigning the Corn Pops Boxes
so they're not racist


Special Coverage:

What will be left of rural TV stations?
Federal Communications Commission quietly propose
reshaping a key way rural Americans stay informed.

 

 

TV's Most Influential News Program:
 


50th Anniversary
Why millions watch this in-depth TV news magazine show.

 

10/16     Explosive CBS News 60 Minutes Report
             on Drug Companies & Opioid Crisis


        DEA Responds to 60 Minutes Report
 

 



Recent News
Headlines
 



10/24  New Niger Ambush Timeline

10/23  Widow talks about call from President Trump
          ABC Good Morning America exclusive interview

10/22    Coverage of La David Johnson's return home

Gold Star Father "disheartened" by Trump call to widow




Changing Public Responses to Social Issues


10/21 How Do Americans Feel About Automation?

Instagram "Technology for Kindness"

Is Instagram Going Too Far?

A Snapshot Into Mental Health?

Online Social Networking & Mental Health

Where are all the women in tech?
 

Background Information

Pew Research Center:
http://www.pewresearch.org

Center for Intercultural New Media Research:
http://www.interculturalnewmedia.com

Media Research Center:
http://www.mrc.org


Additional Media Research Organizations




Timely Issue Topics of Interest:

 


Media Updates


 

10/9  U.S. favors coal while China
goes solar energy

 

10/5   Trump's Justice Dept. reverses policy
protections for transgenders

 

10/5  GOP Anti-Abortion Congressman resigns
after suggesting a friend have one






 

 


 

Special Thanks to 10/3 Guest Speaker:


Dr. Shaun Fletcher,
Apple Manager and
Distinguished JMC School Public Relations Graduate
 

Important Advisory:
Dr. Fletcher was kind enough to share his
contact info with you. Take advantage of that after you
have given considerable thought to your academic goals
and planning. His schedule can be very demanding at Apple.
Do your research and be prepared for discussions.

 

Topic: Writing a Masters Degree Thesis

Review These Materials:

Original Scholarship Writing

Choosing a Topic

Collaboration Requirements
How to Structure a Thesis

Masters thesis vs Ph.D dissertation


Dr. Fletcher offered his email contact info
through Prof. Rucker.

 

 


 


Profound Sadness -
Calls To Act In The Media
 

 
On the worst mass shooting in modern American history.
 

America Stunned Again

Automatic weapon sprays 22,000 at an outdoor concert.
 

10/1   More than 500 injured. 59 Dead.
Gunman: 64 year old Nevadan Stephen Paddock killed himself.

President Trump orders flags lowered to honor victims.
FBI: No known ISIS terrorist connection.
Las Vegas hospitals need blood donors.

CNN     CBSN     MSNBC

Video: Moving response by President Trump

SJSU President Letter on Las Vegas Shooting

 

Recent Gun Violence in American History


 

 

Extraordinary Response to Racism Incident
in the U.S. military:

 

9/29  Air Force Lt. General's powerful speech
on racial slurs in their ranks.



Special thanks to Rodney Knox, former
SF 49er Media Relations & Sports Marketing Executive
for visiting class Tuesday, 9/26 to discuss:

   
9/23  Trumps triggers national firestorm in
response to race protest



 


 

9/18  LGBTQ student leader at Georgia Tech
shot and killed by police




9/15  Public Outrage Growing
143 million Americans Social Security numbers and other personal
data hacked. Those trying to lock down their credit blocked.
 
How bad is this Equifax hack?  Protect yourself.
 

Hillary Clinton opens up while promoting her new book:
  Rachel Maddow       Anderson Cooper      'The View'
 

 


2017 Emmy Awards

 

Outstanding Writing in Comedy Series
(Diversity Message)


Nicole Kidman Wins Outstanding Lead Actress
('The Bigger Message')


 

Past Class Info: MCOM 210 Archive
Find and review previous class postings this semester.

 



MCOM 210: ARCHIVE



Historic Foundation:


Constitution of the United States

Amendment I. Congress shall make no law respecting
an establishment of religion, or prohibiting the free
exercise thereof; or abridging the freedom of speech,
or of the press
; or the
right of the people peaceably to assemble
,
and to petition the government
for a redress of grievances
.
 

 


Home

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Catch up on news.
 

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Graduation
2016

International
Experience

 


In Media


2017
Media on
Sexual
Harassment

 

Social Media &
Research Impact

 

Is Facebook
making you
depressed?

How to avoid
social media
depression


Social Media
addict?

 

Freedom:
Speech
& Press


Values:

Media
Responsibility

Explained

 


 



Study

Television:
Roundtable
Social Issues
Discussions


Advertising Ethics

Public Relations
Ethics

Journalism Ethics

Social Media
Ethics

What makes
some fear
gays/lesbians?



Playing It Safe
Cost Hilliary
Clinton The
Presidency

2017

 



Quick Facts
U.S. Census

SJSU Overview
Statistics

Key Indicators
Pew Research Data

Experts/Research

Advertising

Public Relations

Journalism

SJSU Diversity
 

ABC News
This Week


Inspirational:

12 year old
prodigy

 

Post 2016
Election Media Analysis
Washington Post
& NY Times articles

 



Pew Research: Social Media


Fact Sheet
Tech early adopters
Workplace

Digital Economy
Fact Tank
 

CBS: (Video)
How Technology Effects Human Behavior

 

New Book: (Video)
The Year of
Voting
Dangerously

9/13/16
 

Diversity
News:

Police aerial
surveillance
watching blacks


Race a factor
in child - hot car
prosecutions?

Muslim-Americans
billboards target
ISIS


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