School of Journalism & Mass Communications

Director Bob Rucker: 2013 Strategic Business Plan   Printable version


A new vision, strategies and plans for the future to meet global
community and professional media needs in the 21st century.


Our Goal:

To broaden our student media reach, connect with more people in the community
using new technology advances, and develop new partnerships in Silicon Valley
and the global professional media.

In 2012, JMC faculty consulted with numerous professional and academic media experts.

To make sure our journalism interns and graduates could meet current expectations
in the job market, we were encouraged to revamp our journalism degree with single focus
education in newspapers, broadcast, magazine or photojournalism.

We quickly moved to a more comprehensive approach where all students could develop
critical thinking skills and abilities in each of the journalism disciplines.

 Moving to a new comprehensive 'Convergence Journalism' degree.

Fall, 2013, we launch a new student convergence news operation in Dwight Bentel Hall.

Poynter Institute:
Understanding the Converged Newsroom

This exciting advancement is made possible thanks to the incredible generosity of two
 long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of working closely with students and faculty in
their San Jose printing business, they bequeath the SJSU
School of Journalism and Mass Communications a gift of $8.7 million dollars in 2013.

Learn more: Jack and Emma Anderson's Special Gift



Thanks to Andersons, and the planning and determination of JMC faculty and students,
the new Convergence Newsroom in 2013 brings together everyone working on all of our
award-winning student media, the Spartan Daily newspaper, Update News TV program,
Access and Shift magazines, for the most comprehensive campus and community
sharing of news and information in print, on-air and online.


Next: Expanding the Global Impact of the JMC School


With his college dean and university president looking on,
Director Rucker describes an exciting and challenging vision for the future.


In 2012, the JMC School requested and was awarded by the SJSU university president
the latest interactive meeting technology known as the Cisco Telepresence System.
The goal was to establish a new JMC Global Communications Educational Network.
Advertising, Journalism, and Public Relations undergraduate and graduate faculty are now
able to conduct national and global seminars and interactive learning experiences with
academic and professional media experts worldwide.


During the spring semester 2013, newly hired JMC Advertising creative specialist from England,
Prof. John Delacruz connected his class with a New York City advertising agency
for a lively exchange of ideas and a student project critique from professionals working
in the nation's number one communications market. JMC School faculty plan to expand
the use Cisco Telepresence technology, and develop exciting exchange
opportunities in all of our academic disciplines.



By Fall 2014, Dwight Bentel Hall, the journalism building on the SJSU
campus, will have a major technology upgrade that will include a new and unique educational
and creative workspace for our advertising and public relations programs,
and virtual TV studio with digital high definition technology.


An exciting new JMC School Media Wall is planned for the SJSU campus community
here in the heart of Silicon Valley. It will update visitors, students, faculty and staff about
the latest local, regional and global news developments with news and content offered by
our students and faculty, and a new media partner, NBC 11, the network owned and
operated television station in San Jose. The station broadcast and stream online timely
JMC School documentaries and multimedia efforts, and campus events and
groundbreaking new research on their Comcast and NBC Universal channels.



The JMC School will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and special projects for local, regional, national
and international non-profit and commercial business clients and partners
who want more exposure in Silicon Valley.


Ultimately the JMC School plans to become the go-to place in Silicon Valley
for the specialized study of international social media trends and innovations.
Michael Brito, Senior Vice-President of Social Business Strategy and author of the
2013 new book "Your Brand:The Next Media Company," joined
the JMC faculty in 2011 and began teaching a popular new course focused on
21st century business strategies in social media. Professors Diana Stover
and Michael Cheers are developing our Diversity and Global Communications
course designed to raise student awareness of the importance and impact
of cultural values in international communications.


We invite individuals and companies to partner with us, embrace our educational mission,
and help expand our global reputation for excellence for timely and creative media education.
Our outreach and inclusion of diverse cultures and populations, and high standards for
ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate solutions to traditional
and social media challenges in the 21st century.


Be a part of something special
and make a difference in global mass communications.


We Learn By Doing!

For more information, contact:

Prof. Bob Rucker, Director
SJSU School of Journalism & Mass Communications
One Washington Square
San Jose, CA. 95119



JMC School Students & Faculty...

Thank you Jack and Emma Anderson,
SJSU President Mohammed Quayomi,
and CASA Dean Charles Bullock
for helping us launch this new
and exciting era for the JMC School.


Video 2/6/13: Gift Press Conference
San Jose Mercury News 
Metro/San Jose Inside
 The Spartan Daily
NBC 11
Jack and Emma Anderson
SJSU: Top 50 Journalism program in U.S.
JMC School website



  School of Journalism and Mass Communications
San Jose State University



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