
Prof. Bob
SJSU Radio & TV
Journalism
Sequence Coordinator
Fmr. CNN Correspondent
Greensheet
Course Syllabus
Sample:
JAM Report
& Requirements
CURENT EVENTS
Get background info:
CITIZEN JOE
National issues
California Issues:
Budget Crisis, 2008
Technology News:
C-NET
CBS
Sunday Morning:
Media Convergence
Media Literacy Defined
Education for a
Technological Age
MCOM 72
Required Text

6th Edtion
Powerpoints:
Chapter
Summaries
These
summaries
are helpful
GUIDES
for focusing in on
key elements in
each assigned
chapter in the
textbook.
ADVISORY:
Students must
read and understand each
entire chapter
assigned in order
to do well on
reading tests.
Summaries are
not enough.
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CURRENT
EVENTS:
"Tell Me Something
I Don't Know."

"Before you shoot
off your mouth,
make sure
your brains are
loaded."
- Abraham Lincoln
16th President
All MCOM 72
students
must keep up with
Current Events
daily.
Expect to be asked
"What's the latest
news" every class.











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What
is our media teaching us about us?
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PAGE

MCOM 72: MASS COMMUNICATIONS AND SOCIETY (3 units).
Mass communication and its relationship to society. Basic theories
in mass communication, contemporary issues, and milestones in our
understanding
of media effects. Not repeatable for credit if equivalent course has
been
taken elsewhere.

MCOM 72:
Student Learning Objectives
To successfully complete MCOM 72, students must:
1. Demonstrate knowledge of and the
ability to apply the principles
and laws of freedom of speech and press, including the right to
dissent,
to monitor and criticize power, and to assemble and petition
for
redress of grievances.
2.
Demonstrate knowledge of the
history and role of professionals and institutions in shaping
communications.
3.
Demonstrate knowledge of the
diversity of groups in a global
society in relationship to communications.
4.
Demonstrate knowledge of
professional ethical principles and the
ability to work ethically in pursuit of truth, accuracy, fairness
and
diversity.
5.
Demonstrate the ability to think
critically, creatively and independent.
Readings and
Equipment Requirements
Textbook:

Media &
Culture, An Introduction to Mass Communications,
6th edition,
by Richard Campbell, Christopher R. Martin and Bettina Fabos.
Bedford/St. Martin, 2008.
ISBN –10:-0-312-45586-0 and ISBN - 13:978 0-312-45586-6.
See the Powerpoint chapter summaries in the
left side column.
JAMS: "Journal Analyzing Media" Folder
* A university required writing assignment *
Student must also
purchase a paper binder and include all assigned written assignments
as part of their JAM Reports (see details under ‘Grading.’)
Binders will be collected by the instructor periodically for review
and assessment. Binders will be permanently collected at the end of
the semester and used to demonstrate to university officials that
each MCOM 72 student has met basic
general education writing requirements.
Sample:
JAM Report & Requirements
NOTE: Watch closely details about how to type and layout your JAM
report.
MCOM 72 students in Professor Rucker's
class section are being assessed for how well students follow
directions.
School of Journalism & Mass Communications
Classroom Policies
Cell phones and
other personal electronic devices must be turned off
in the classroom.
Do not
schedule personal appointments that conflict with the time the
class
meets. Do not disrupt the class by leaving early. Latecomers
may be denied entrance to the classroom.
In the classroom, laptops must
be used for classroom related activities only.
Remove your personal belongings and trash from the classroom
after each class.
No food
allowed in classrooms or labs.


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No final exam.
Have a good
summer!

Big Media,
R.I.P.
May 5, 2009
Swine Flu
Outbreak

News Updates:
CNN
World Health
Organization
(WHO)
Center for
Disease Control
(CDC)
American
Medical
Association
(AMA)
See potential
symptoms &
treatment
suggestions

SJSU Update
Latest
campus information
JAM
Reports
Spring,
2009
Media &
#1 The New President
#2 The Super Bowl Ads
#3 The Grammy Awards
#4 The Academy Awards
#5 Obama 1 Month
Later
#6 Media & Spring
Break
#7 Media & Public
Hazing
#8 NBC 11's Scott
Budman
#9 Guns in America
#10
Advertising Mark Jordan
#11 Obama @ 100 Days
#12 Swine Flu Scare
#13 Jobs &
Social Networks
How to do a JAM
Each week
brush up on national
news & issues:

The Chris Mathews Show
Sunday Mornings,
NBC 11, 9:30am
or see it :
Online
Online:
ABC
News
Associated Press
CNN
CBS News
MSNBC
FOX News








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Keep up with current events always to find out!
Latest News
Information Links
"Before you shoot off your mouth, make sure your brain is loaded."
- Abraham Lincoln
-----------------------------------------------------------------------------
Seven Iranians Die in Post-Election Protests 6/16
NY Times: Iran Updates
Iran Focus
Video: Listen to President Obama's
Address to the Muslim world
Text of speech: June 4, 2009
LA Times: Muslins not sure about change
CNN: President Obama
takes on controversial issues at
Notre Dame graduation, 5/17
Iran frees American woman
journalist
removed from parish after scandal
Explains romantic encounter & photos
Popular priest missed Sunday at Mass
Woman with priest identified
The Miami Herald
Archdiocese of Miami mum on
priest's fate
Fr. Cutie: "All priest should have the
option to marry"
Univision: Spanish stories about priest
-------------------------------------------------------------------
NEWS UPDATE - 2004 SUPER BOWL TV INCIDENT
"Indecency" Penalty Restored
MSNBC 5/4: Supreme Court throws out
Janet Jackson ruling
FCC $550,000 fine on CBS reinstated by
the nation's high court.
------------------------------------------------------------------------------------------------------
MARK JORDAN
4/14 Class Guest: SJSU Advertising Professor
Freelance Copywriter, Creative Director,
Marketing Consultant at Cowboy-Creative/Spirited Writing LLC
Marcom Director (Part-time) at Inveneo
Learn more about our guest: Online info
Make sure you see his portfolio links
LINKS/Videos Prof. Jordan used in class:
The T-Mobile Train Station Dance:
http://www.youtube.com/watch?v=VQ3d3KigPQM
Making of the T-Mobile Train Station Dance:
http://www.youtube.com/watch?v=uVFNM8f9WnI
The Sprint Numbers Ad: http://www.youtube.com/watch?v=L-tRHNElTo4
The Apple Think Different Ad (the spot that introduced the Think Different campaign): http://www.youtube.com/watch?v=USn5t5nQWU8
The Inveneo website: http://www.inveneo.org/
LOCAL NEWS:
KCBS Newsradio
SJ Mercury News
SF Chronicle
Sacramento Bee
NBC11 Bay Area
KTVU Ch 2
NATIONAL & INTERNATIONAL NEWS:
ABC NEWS
CBS News
CNN.com
MSNBC
NY Times
Washington Post
LA Times
USA Today
Chicago
TIME
Newsweek